This is a guest post by one of our guest bloggers, Tom Siani.
One of the most common mistakes many businesses make is performing search engine optimization and social media marketing strategies separately.
In fact, there are a few marketers on social media who have learned how to match the two domains well.
In this article, we are going to discuss the importance of matching these concepts with each other.
Search Engine Optimization
Search engine optimization is concerned with techniques to make a website visible for people who are searching for a keyword by a search engine.
As a result, the quality and quantity of website traffic and subsequently its authority will increase.
Social Media Marketing Strategies
On the other hand, social media marketing refers to the use of different social media platforms and websites to promote a product or service.
It is actually one kind of digital marketing that involves creating business profiles on different networking platforms, creating relevant and original content, sharing content with people, and gaining followers.
By using this approach, you can make brand awareness and boost your online sales significantly. Posting texts, images, updates, videos, polls, info-graphs, lives, etc. that make the audience sale your product/service are the main activities you do in this job.
Social media engagement and SEO
It is supposed by many marketers that posting on social media will directly help SEO. Because they have learned that the links in their posts on any social networking service will affect ranking parameters in the eyes of search engines.
Also, they consider the number of mentions, engagements, likes, etc. for a post to be a traffic factor for their website.
Surprisingly, many experts say that this is not true. For example, one of the heads of Google once said that social media mentions and engagements are incomplete signals.
In other words, Google and other major search engines do not search for all countless social content created each day. They do not regard engagements as a reliable source of authority for a profile.
Social links and SEO
Perhaps many of you have asked whether or not the links that appeared in posts on social media platforms are valuable. Google considers social media sites to be the same as other websites in terms of links.
Now, you should know the important point that the majority of social media platforms treat external links as “no-follow”.
In other words, the links do not affect the authority of your website and are not effective in your SEO plans.
More importantly, search engines do not easily accept the authority of social profiles. So, they will not value any link posted by users.
Of course, search engines distinguish a link posted by a user from an endorsed link by Twitter, Facebook, Instagram, etc.
Links and social promotion
If you want to get more links and boost your SEO, you should promote your created content (as a part of the SEO plan) on social media as much as possible.
Remember that you want to gain the trust of site owners or other content creators to link to your content. So, you should broadcast your content via different social media platforms as they have an unparalleled audience reach.
Either organic or paid social promotions should be utilized to share your content. In this way, a piece of content can make a significant impression on content creators to refer to it in their texts.
So, you should devise a social promotion plan to make sure your content will be shared and listened to as much as possible. For this purpose, you can take advantage of different social media automation tools.
A scheduled repurposing and posting strategy for some evergreen topics is of great importance for you to support your SEO plan.
Along with the amount of audience you can reach, the context in which your brand’s name might be mentioned is significant. Also, the manner people are talking about your brand can have an impact on the way search engines rank you for.
In fact, it is important that how much positive and relevant people are viewing your brand in their online mentions. Thus, social media is a very good platform for you to build a group of audience relevant to your niche.
The more positive you encourage them to talk about your brand, the more related you will be considered by search engines to the relevant searched keywords.
A correct audience targeting strategy is essential here.
One of the most important things you should take care of is to increase expertise, authority, and trustworthiness (E-A-T) on your content.
This is the famous Google’s strategy for ranking web pages. Along with building a fan group relevant to your niche, building partnerships with related influential people is useful.
People usually accept what influencers say and suggest. So, you can gain (E-A-T) by strengthening your relationship with your counterparts and influencers.
This would definitely affect what Google ranks your website for. The more related and famous, the better and of course the more expensive.
Based on Social Tradia, another option is to collaborate with many Micro/Nano-influencers who want to sell their accounts.
Of course, if you have a considerable budget, you can think of paid partnerships with influencers who have more followers.
These partnerships can expand the circle of your audience reach and make link opportunities for your brand.
SEO techniques on social media
The same SEO methods you utilize for your website can be used for your social media activities.
Successful marketing is about frequently repeating the previously generated content. The more repetition, the higher engagement. Of course, you should be creative enough to avoid bothering people.
By this approach, you can make sure that your brand’s name will be cemented in your followers’ minds.
Posting very high-quality items like images, videos, info-graphs, etc. is another important technique to promote your links.
The more quality your content has, the more attention it will draw. So, you can hope to get more shares.
Another SEO technique that can significantly boost your business is using suitable keywords. Search engines on social media need help in finding your posts.
Choosing trendy keywords and using them in captions, hashtags, comments, etc. is essential to promote your posts.
You can easily find the most sought after content on social media like sex, training, fun, etc. using these contexts to promote your social media posts would be useful.
People usually pay more attention to images rather than texts. In fact, images that are directly related to the text, are a key to increase followers.
Many people only browse the content to watch the images. In other words, they judge the book by its cover.
It is a good technique to make interlinks between your social media posts and also between different platforms.
Search engines especially Google do not release their rule changes many times. The manipulation of these engines is very difficult.
So, learn SEO techniques and match them with your social media marketing strategies to increase your visibility.
About the Author
Tom Siani is an online marketing expert with up to 4 years of experience in this digital industry. He is also collaborating with some well-known brands in order to generate traffic, create sales funnel and increase online sales.
He has written a considerable number of articles about marketing via social media, brand marketing, blogging, search visibility, etc.