No matter what business model you’re using, whether you’re into Amazon FBA or dropshipping, you need to have a reliable and repeatable process to generate leads.
When you have one in place, it’ll be easier for you to generate sales for your ecommerce business.
Those who are into dropshipping, for example, often run Facebook ads along with other tried and tested dropshipping marketing methods to turn their prospective customers into warm leads.
As the dropshippers pile up their list of warm leads, it becomes easier for them to get more sales since they’re selling to people whom they’ve already nurtured a relationship with — their leads.
If you’re currently struggling with coming up with lead generation processes that can boost your ecommerce sales, then I’m glad you’re here.
In this guide, we’ll look into several ways to generate leads for your ecommerce store.
Let’s hop right in.
Transform social followers into warm leads.
Having social media followers is great.
However, the truth of the matter is, if none of your followers will take out their wallets and part with their money, your business is headed for the gutters.
That is why, you need to be able to convert your social media followers into paying customers through a solid social media marketing campaign.
A social media marketing campaign includes picking the right platform, creating compelling content at strategic times, cost-effective advertising, and others.
By learning the right social media marketing strategies, along with maximizing your platform’s features, you can engage and transform your followers into warm leads.
The good news is, major social media platforms have excellent features to support your social media marketing campaign.
Facebook (among other sites) has advertising features and the capability to gather information about your followers.
It provides insight into your audience’s demographics, geography, buying behavior, and a lot more.
With these details, you’ll be able to target your ideal audience through Facebook ads.
It’s also worth pointing out that their advertising platform allows you control over your advertising parameters, automate your ad placements, and acquire insights on your ads’ performance.
Build your email list.
One of the ideal ways to start generating leads is building your email list — and there are many creative ways you can do so.
You can create sign-up forms on your pop-ups, blog post, homepage, or any other relevant place in your site.
You can even grow your email list on Pinterest, Facebook, Twitter, and other social networking sites.
A tool you can use to build your email list is AddThis.
AddThis enables you to target new or returning visitors, market on social networks based on your visitors’ referral paths, and easily switch your promotional schemes on and off.
The tool also has a simple interface for you to design your pop-ups, banners, or sliders to your liking.
You can even preview the drafts you created as seen on desktop or mobile device.
Finally, select from among its integrated plug-ins and platforms (like MailChimp and GetResponse) how you want to collect your emails.
Choose as well to which pre-created mailing list you would like to add the collected emails from that campaign.
Engage via live chat.
Besides customer engagement, you can use chatbots to qualify your leads.
For instance, when your website visitors seem hesitant about your offer or product, initiate a conversation with them.
Ask them if there’s anything you can help them with, or inform them about your latest offers and resources.
You can also invite your customers to send you their name and email address should they wish to communicate via email.
To install live chat on your website, you can use tools like Olark:
Olark provides you functional live chat features for your ecommerce business.
With it, you can automate conversations, obtain live chat reports in real-time, customize your forms to collect information needed for contextual replies, and more.
Offer coupons and discounts
Shoppers love coupons and discounts — and if you offer them juicy ones, an eager buyer will likely find it difficult to resist them.
Eager buyers are warm leads and discounts act as your bait to compel them to take action on your offer.
When you’re offering discounts, you can ask your audience to share their email addresses in exchange — that way, you can grow your email list.
A neat way to do this is through attractive pop-ups, like this example by 100% Pure.
If it’s your first time to order at 100% Pure, you get a 15-percent discount if you enter your email address.
Getting your web visitors’ email addresses allows you to add them to your mailing list, send promos and updates, give access to value-laden resources, and more.
Many ecommerce business owners offer discounts typically in the marketing phase.
You can also do that in other stages, such as in your shipping and delivery. The good thing is ecommerce shipping plug-ins can help you do that easily.
Offering discounts can lead you to an array of possibilities to grow your ecommerce sales.
Nurture leads with a CRM tool.
Building your email list is a solid first step.
However, what good is your email list if you can’t manage them efficiently?
To maximize the truckloads of leads in your list, you need an excellent Customer Relationship Management (CRM).
A CRM helps you nurture your leads, prospects, and customers. It also enables you to uncover specific types of leads, follow them up, schedule and send emails, and more. One nifty CRM you can use is Pigeon.
Pigeon is a lightweight CRM that you can set up inside Gmail.
With it, you can add entries, organize your leads’ information, group them by status, and copy and paste.
You can also combine cold emails, schedule and automate your follow-up replies, personalize messages by inserting custom variables, and a lot more.
CRM tools like Pigeon will help you generate and nurture your leads, and eventually ramp up your ecommerce sales.
Give a free trial
Free trials are a dynamic way to generate leads and sales.
With free trials, you bolster the initial curiosity and interest of your visitors.
You help eliminate doubts they may have about your product by allowing them to use it for a limited time.
Chances are they’ll give in to your offer willingly since there’s no cost attached to try out your product.
Once they sign up for your free trial, a plethora of further marketing and sales opportunities open up for you.
You can give free trials in the form of pop-ups, like this:
You can also display your free trial offers on strategic spots on your homepage, like at the center or the top right portion, like so:
To increase their effectiveness, make your CTAs concrete, direct, and visually appealing. Make sure the color doesn’t blend with the background so your buttons “pop.”
Wrapping up the ways to Generate Leads
There are many more dynamic ways to generate leads and grow your ecommerce sales. But with these six at your arsenal, you’re off to a great start.
Keep in mind that you need to apply these techniques regularly to see the best results possible.
It may take time, but be patient and don’t give up.
Seasoned marketers and ecommerce business owners know reaching these goals don’t happen overnight.
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