Business owners, especially those who are just starting out their entrepreneurship journey, are often apprehensive about marketing.
They know that they should be advertising their services and product, but the different approaches of the marketing world seem daunting to many.
And of course, there are financial expenses to take care of as well.
Newly launched businesses are often running on a tight budget and marketing as we all know can be expensive. Sometimes very expensive! However, without a proper marketing strategy, there are fewer chances of your business reaching the desired goal.
Luckily, we live in an era where the usage of mobile phone is rife. In fact, a recent report states that an average user spends more than 2 hours on mobile per day.
Another stat reveals that mobile phones now account for 7 in 10 digital media minutes while apps represent half of all digital time. A Yet another report shows that total downloads from Google and iOS play stores have escalated to more than 260 billion last year.
Simply put, mobile phones and apps work as our digital toolbox and help make many tasks easy and less time-consuming for us.
Entrepreneurs have also realized the potential of marketing apps and are using many of them to facilitate their daily tasks.
Guess what! These marketing apps can also help in relieving many of your marketing responsibilities and help you grow your business to a new level.
How?
Let ‘s find out!
Social Media Marketing Apps
If you are running your own business, you must have already utilized social media as your primary marketing platform.
And why wouldn’t you?
Today, social media platforms such as Facebook, Twitter, and Instagram are being used by people from every walk of life. Apart from communicating with friends and family, social media sites are the go-to places for potential customers to learn more about local business.
Above all, social media marketing is cost-effective, making it a highly attractive platform for companies with a low budget.
However, posting content on multiple channels can be time-consuming. To make it convenient, social media marketing tools such as HootSuite and Buffer come in very handy which allows users to schedule their posts in advance.
Stella and Dot is one such company that makes good use of such tools. The jewelry company relies on its Facebook page for promotion of their products.
The same posts are then cross-promoted on different channels such as Instagram for more visibility.
With the help of different apps, the marketers of the company only have to use a single dashboard to plan all their social media activities subsequently saving a lot of time and effort.
Project Management
Did you know that 57% of projects fail because of lack of communications?
Additionally, only 40% of projects at a company like IBM meet the company’s three goals (budget, schedule, quality).
In business, many people are responsible for making each project successful. However, for a business owner, it’s impossible to get in touch with each and every employee on a regular basis to find out the pace of given tasks.
Project management tools like Trello and Slack make it easy for business owners to collaborate with the workforce on a single platform, share files, and plan future projects.
Email Marketing Apps
Mumsnet is the most popular parenting site in the UK. The company uses the mother’s due date and sends out emails according to her stage.
Their pregnancy newsletter is not only automated but also understanding towards the need of their customers during the precious journey.
Email marketing apps such as MailChimp make it easy for business owners to send out electronic newsletters to their subscribers automatically.
Marketing the services/product of business through email is one of the best ways to increase your revenue and claims to return $38 for every $1 spent.
An infographic by Smart Insights also shows that marketers prefer email marketing and agree that it is the most effective channel for digital marketing.
In simple words, email marketing is profitable, and with the help of apps, you can definitely retain more customers.
Content Marketing
“Content is king,” and content marketing is the heart of all your marketing efforts.
Did you know that more than 88% of B2B marketers use content marketing as part of their content marketing strategy?
82% of customers also agree that they find a company more reliable after reading content on their website, while 90% also find the material useful for their purchase decision.
However, content marketing only works if implemented correctly.
Content marketing tools such as HubSpot and Copify help users target the right audience with their posts and enable them to schedule blogs on various platforms.
Conclusion
Today, we have apps for everything from switching on lights to surveilling our property from abroad.
Till date, the Google Play Store and iOS App Store each hold more than 3 million apps in its database.
While there are a lot of spam apps, the majority of them are safe to use and this gives the confidence to use them and the average user makes use of them without any hesitation.
Business owners can also utilize these apps to ensure the productivity and efficiency of their workforce. And most importantly, scale their business to a new level.
About the Author
Ashley Rosa: Ashley Rosa is a freelance writer and blogger. Writing is her passion and she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her at twitter: @Ashrosa2