digital-marketing

Balanced marketing campaigns see the best results; here’s how

People have been prophesying the doom of traditional marketing for at least 15 years now; and while digital marketing continues to consume a larger and larger share of the marketplace, traditional tools are far from obsolete.

Americans still watch 3 ½ hours of live television every day—using their television sets, without a DVR to skip through commercials. That’s a huge window to reach customers. And while newspaper subscriptions have fallen precipitously, so have the prices of newspaper ad space. There are still great opportunities to find new customers and clients. Here are a few ways business can cover all their bases without duplicating effort.

Use social media to publicize your traditional marketing efforts

There are two types of ads that people will actually go out of their way to watch: polished, multimillion-dollar Super Bowl ads, and viral campaigns. Your local TV spot doesn’t have to be high art, but if it’s something different and funny (whether you intended it to be or not), you might find that word gets out quickly on Youtube.

In late 2011, a tiny California taxidermist threw out a low-budget, bafflingly-crazy ad that drew 14,000,000 views on Youtube and made them an internet sensation. It would be a shame if that company had been content to leave their ad on local television, and miss out on the colossal power of viral marketing and social media. Of course, most campaigns don’t blow up that big, but it costs nothing to try.

Use QR codes to bridge your digital and traditional campaigns

One of the coolest new marketing tools came from very simple origins—QR codes were first invented to help warehouses track inventory, but now they allow you to bridge traditional and digital media with the snap of a smartphone camera. Include QR codes on all your print content—from your print ads to the paint job on your company van to the personalized wrist bands you give out at company events. One of the powerful elements of the QR code is its mystery and novelty—it’s cryptic, leaving your target customers wondering what they’ll find if they click. Just make sure to reward their curiosity, and take them somewhere fun.

Make maximum use of trade shows

Trade shows are a great tool for B2B networking and marketing, but if your business has both B2B and direct-to-consumer elements, why keep the party to yourself? By posting questions and surveys to get your online audience talking, you can involve them in your trade show experience, and let them see you with your best foot forward. Show that you’re invested in the opinions of your customers and clients, and you’ll impress everyone you meet, online and off.

Use analytics to monitor your traditional campaigns

In the past, traditional marketers had only hazy estimates of the impact of their marketing campaigns—that’s why we got things like the Nielsen ratings and the Journal of Consumer Research. Digital campaigns, on the other hand, are eminently measurable. By assigning targeted landing pages to each of your traditional marketing tools (print ads, QR codes, TV spots, etc.), you can learn exactly how many people are being influenced by each tool you use. It’s a phenomenal way to measure impact and fine-tune your overall marketing strategy.

Know Your Guest Author:

Tara Wagner is a staff writer forTechBreach. She has worked from home for over a decade, and loves sharing news and advice with fellow telecommuting moms and dads. She’s fascinated by new tech and new ideas; and when she finds time to unplug, she enjoys long hikes in the mountains near her home. She lives in Denver.

 

 

 

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M-Commerce-Marketing

The world of business is changing with a rapid level due to the introduction of technologies like Mobile commerce (M-commerce) and Ecommerce. Not too long ago, that is, around 6 years back, Ecommerce and M-commerce concept started and industries started reporting an immense growth in the market.

Similarities of Ecommerce and M-commerce

Electronic commerce is all about buying and selling of products and services by an electronic mode, such as internet while M-commerce involves transferring or receiving the products or services through the mobile devices to computer networks and vice versa.

Many industries has employed Ecommerce solution such as payment system in the local and international market, supply chain and logistics, enterprise content management, group buying, instant messaging, automated online assistance, newsgroups, office suits, online banking, order tracking and shopping cart. While M-commerce covers industry domains like purchase, banking, marketing and advertising, storefront and brokerage and auction.

Users are allowed to book movie tickets through M-commerce over their phones by accessing internet and can get tickets send by the cinema people through various ecommerce technologies to their phones. Hence, people can escape from the crowd at the movie ticket window and just show the tickets at the gateway of cinema.

Apart from the above, people can get discount offers, coupons and loyalty cards on their phones and earn these offers at retail shops by showing their mobile phone. Mobile banking and online shopping is one of the good examples of M-commerce wherein a person can access his account through mobile phone and can make the shopping transactions.

Difference between Ecommerce and M-commerce

Through both involve buying and selling, there are many differences between Ecommerce and M-commerce. Ecommerce can be done only if you have the internet connectivity whereas M-commerce doesn’t need any internet connection. Using M-commerce, you can do video conferencing at places where there no internet connection. In case of Ecommerce, it needs internet connection as well as electricity to do video conferencing. M-commerce can be done even by a layman but Ecommerce needs good knowledge on internet.

However, M-commerce seems to cost more than Ecommerce. Based on technology, M-commerce is considered as a part f Ecommerce market because it provides users with the authority to make transactions through their mobile phones. For example, companies that outsource businesses are employing custom software development and contact clients through B2B Ecommerce. More examples for B2B practice models are Hewlett Packard, IBM, Dell and Cisco.

Increased use of internet has made Ecommerce draw the attention of market and people within the last few years. Besides online transactions, Ecommerce has also influenced customers’ lives when shopping at retail stores due to the use of swap machines where people pay through their credit/debit cards. Ecommerce can be done between 2 companies that is B2B or between companies and customers that is B2C.

A few years ago, people used online shopping market as a medium of convenience to buy things that were small and easy to pack. Since then, Ecommerce and Ecommerce technology was seen as the convenient option to in-store shopping and as it provided wide selection and easy access online shoppers often knew what they needed before visiting a website. As we mentioned earlier, product research determines purchasing habits online and it plays a vital role in shopping nowadays and that will increase because accessibility to shopping website is facilitated to all compatible electronic devices.

On the run, mobile communication sales have increased and automatically the amount of mobile commerce transactions has been going up. People are now expected to navigate broad marketplaces with a few swipes of finger on the touchscreen and hence in return, lots of products that were once considered to be in-store and showroom have become first products online. M-commerce also draws the attention of rich and poor customers to shop online. This demography is likely to enable people to visit an Ecommerce site at any time by a browser, app, or a mobile site.

Customers are pushed to the trends of Ecommerce and make a bigger force than offline purchases. With statistics more probable to pay for good mobile subscriptions and mobile access, users elevate their impulse to employ phone to do shopping. Apart from surfing the internet, listening to music, reading email and communicating over social networks, M-commerce has also become the next attraction in the mobile sector. Since smart phones are consistently bringing something new to their user navigation, it has become easy to find out why M-commerce is considered as a great force with all age groups and statistics in the long run.

Services offered by M-commerce

M-commerce offers many difference services to the users. Some fundamental services that people have been using for a long time include emailing and messaging. Internet access has become after the introduction of smart phones. M-commerce offers GPS, accessing digital content, finding locations, etc and include consumer services such as stock trading, commerce through mobile devices, ticketing, games, banking, sports, shopping, news and much more.

A wide range of benefits are offered to both services and customers by M-commerce. Customers can buy their needed product or service from any place through their mobile phone. This is a cost efficient as well as time saving method. People do not need to be physically present at a store when purchasing products or services from the store.

Service providers are given with the chance to reach a million mobile subscribers through M-commerce. It does not have physical or geographical limitations. The sophisticated technologies also make sure right security, dependability and privacy of user transactions and details. Hence, customers are employing this service more and more due to the convenience and consequently, it increases sales and income of service providers.

The future of the M-commerce is expected to have huge customer base with advanced tools and techniques. M-commerce will become an extremely popular way for service providers in their marketing jobs. Using M-commerce businesses will gain immense popularity and enhanced revenue in the long run.

Know Your Guest Author:

Lisa is an article writer and handles a team of Magento programmers. She specializes in writing about technology and e commerce websites. She believes that writing articles about these topics will help business persons in making their websites better to gain more and more profits.

 

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The iPhone 4

In the last couple of years there has been a real explosion in the use of mobile devices to search the Internet. There are more than four billion mobile devices worldwide, and some industry experts predict there will be a smart phone for every person on the planet in the next few years. It is important for business owners to make sure their websites are optimized to take advantage of this growing market, but doing so is different than creating a traditional website.

Websites designed for a personal computer usually do not look good on mobile devices. Creating one requires a different thought pattern.

Navigation

Mobile users are forced to use their fingers and thumbs for navigation on a mobile site, rather than a mouse. An effort should be made to eliminate scrolling as much as possible. Buttons should be large enough so that one is not accidentally hit instead of another.

Readability

Patience is not necessarily a virtue with the majority of mobile users. Not only will they only wait a few seconds for a page to load on their device before moving to another, many times they want the most important information front and center. Reduce the amount of text on the mobile site by making sure vital information is available at the top. Additional pages can be added for extra items. Not only will this help reduce the load time for the page, it will decrease the amount of scrolling that needs to be done.

No flash

Not all mobile devices are equipped to handle Flash player, so it should be avoided in order to limit visitor frustration. A disruptive experience, such as that caused by Flash working improperly, would simply serve to drive customers to another site.

Branding

While the mobile site and the traditional website have differences in how they are navigated, the branding of the company should remain the same. Images, though sized different, should remain the same and the most important content needs to be included in both places. It is usually better to model the mobile site after the desktop site. A cloud storage system may help with keeping images and content that will be included in both places, as well as allowing employees to collaborate whenever necessary.

Back and forth

The desktop site should be set up to automatically detect if someone is using a mobile site to access it and then send them to the mobile version. It is also important to allow the user the possibility of accessing the desktop site if they desire.

Test it

This will show whether all the hard work will pay off before the site goes live. Test the mobile site on a smart phone or tablet.

Nearly as many people today access the Internet with mobile devices as with desktop computers. A mobile website needs to be designed a little differently, but it’s worth it to reach this growing market segment.

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Guest author Lucy Matthews writes for a site that has information on remote backup and reviews of the main service providers.

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online-backup-service

One can surely find a great number of companies that are offering online backup services, however before you go with any one of them it is really very important that you should test them in every possible way, so that you won’t find any trouble later on.

Going with an online backup service is surely very important, as you will never know when your data might get corrupted or your hard disk will die, as these are the incidents that can happen anytime and without any kind of warning, so it is in your best interest that one should always have an online backup storage so that he can restore from it anytime he wants.

However before going with any type of online backup services, it is really very important that you should check out the following 6 features of an online backup service in every possible way, these include:

Service up time

One of the traits of online backup services is that it gives you maximum up time that is of (24/7), as you might need to upload your files at any time of the day. Hence it is important that the service should remain online every time, so that you can conduct your backup as well as recovery at any possible time.

Backup of deleted files

This feature is only offered by only a few of the online backup service providers. This feature is known to be the least used one but it is surely very effective when it comes to its usage. Most of the time it happens that we accidentally delete an important file, photo, document etc. and once it is deleted from the online backup storage, than it is surely impossible to recover it, however some online backup service provider offers you with the service of keeping backup of even deleted files, hence allowing you to make the most out of it.

Storage Space

Another thing that you should be looking in is the total storage space offered. Some companies claim that they offer unlimited storage, but in real they are offering a targeted amount of storage space, so you have to look that whether they are offering unlimited storage space in real or not!

Synchronization

You can surely find an online backup service that offers automatic synchronization as well as manual synchronization. Just select the services as per your need, so that you won’t find any issue regarding to synchronization, as some people necessitates manual one while others go with automatic one.

Credibility and reliability

Besides everything else, another thing that you should be looking into is the credibility and reliability of the site. Here credibility and reliability means that the website owner will not go bankrupt or will not shutdown the website in future, as if he do so, you might have to face a  whole lot of trouble as well as losses, therefore it is highly recommended that you should go with a website that has a secure future.

Security

If you are uploading your private data over these online backup service providers, than it is really very important that you should go with the online backup service providers that offers data encryption, so that your data will be safe and secure in their servers.

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This article is written by Gloria Philips, She is a blogger and content writer.

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slides_img_01It can be hard to keep up with the office when you’re out travelling, drumming up investment and finding clients. Luckily, there are plenty of apps designed to help make your life easier, and we’ve scoured the App Store and Google Play for the best of the best. Here are some of the most effective apps we’ve found to help you stay organized, on top of your finances, and connected.

Evernote (Android, iOS)

This is probably the best app on the market to help you keep your notes organized and your thoughts coherent. It syncs with your desktop, and allows you to share what you’ve taken note of with colleagues. We particularly like the features allowing you to save information from webpages, and add it directly into your notes all the while preserving the original formatting. Link audio and video clips, write memos, and create reminders to colleagues all in the same app. It’s great to use during meetings to help you keep track of your brilliance when inspiration strikes you, and not risk losing it if you try and write it down later. (Cost: free)

LinkedIn (Android,iOS)

It’s all about who you know, and who knows you. LinkedIn is the professional’s social network, and if you’re not a member, you need to sign up immediately. Connect with friends and coworkers, but more importantly expand your network to those you don’t know, but want to. The website is easy to navigate and set up, but we particularly enjoy the mobile version as it not only packs most of the features of the website, but also allows you to connect on the fly with people you run into during your daily activities. Find someone that knows a vendor you need? Connect with them immediately, then contact your vendor and when they see your mutual connection you’ve already got an in. (Cost: free)

Quickbooks Mobile (Android,iOS)

If you’re using QuickBooks software for accounting in your business, you owe it to yourself to load up the mobile version of their software. It hooks right into your account and allows you to view, edit, and contact your customers on the go. You can email invoices, sales receipts or estimates, and also send out payments right from your mobile device. Load up a copy for yourself and make sure your accountant gets it too, so they can adjust and manage your finances if they have to be away from the office. Use to app to help guide financial meetings with your employees or financers. If you have paid for the desktop software, the app is free, so you might as well benefit and get it now. (Cost: free-ish)

Sign Easy (Android, iOS)

This is probably one of our favorite apps to make the list, because it does something we’ve all wanted to do for a very long time. Have an invoice that needs to be signed, or a W9 for some work you’ve done? This app makes signing documents even easier than if you were at home. Simply load the PDF that you need to sign, and sign with your finger, save and send. Load documents from your email, the web, DropBox, Good Drive and virtually every other program that allows you to view a document. Stop wasting time and paper, and sign stuff the easy way. (Cost:free)

SBA Gems (Android)

For entrepreneurs by entrepreneurs, this app is designed to help your small business find every applicable federal and SBA programs and resources to help you get your business jump started. The app was a winner of the ‘Apps for Entrepreneurs Challenge’ hosed by the US Small Business Administration and it’s easy to see why with a wealth of information and an intuitive interface. Though still in its infancy, SBA Gems features tools to help you find business license and permit requirements, federal loans, grants, and programs, as well as other tools like keeping you updated on business news and the SBA Twitter feed. (Cost:free)

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Aimee Watts is a staff writer for Mobile Moo. She has spent ten years telecommuting full-time, and loves spreading tips and advice for fellow work-at-home parents. She loves gadgets, new ideas, and skiing with her two favorite people: her husband and teenage son. They live in Evergreen, Colorado.

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why-pci-compliance

If you are expanding your online business, then you may consider using credit cards as an option for your customers to pay with. Since credit card information is highly confidential as it involves money transactions, you should protect it at all cost. The nature of the information is already classified. The thing is that it gets more complicated and scarier when the internet is part of it. Though the World Wide Web is prone to hacks, information breaches and interferences, there are still solutions created to somehow address security issues online.

When it comes to businesses online involving credit cards, concepts on PCI compliance and SSL Certificates are being discussed. These two factors have become part of the online businesses in terms of security concerns regarding the usage of credit card information. Some focus on these essential things, but there are still others who are not familiar with the risks that they may encounter due to the lack of understanding about them.

What You Need To About PCI Compliance

PCI (Payment Card Industry) compliance is used to ensure that all the businesses and institutions that make credit card transactions maintain security when processing, storing and transmitting credit card information. It is basically used as requirements to ensure a secure environment for operations involving the payment of credit cards. Credit card providers have made a set of requirements to keep the information secure. Failure to comply will lead to charges. Thus, you need your online business to be PCI compliant. In order to avoid penalties, charges and legal issues, you need to follow several things.Your business will be PCI compliant if:

You keep your network secure

Even if you own a small business, you are still required to handle information securely. Small and large businesses have some things in common and one thing that they share is the use of information. If it is transmitted and processed online without high-level security, then chances would be security risks such as theft, fraud and information breaches will become very difficult to handle. When keeping your network secure, you have to focus on a safe network by protecting data, maintain information policy regarding security, testing and maintaining the network regularly, considering access measures and addressing vulnerability issues.

You protect the information

When processing highly confidential information such as credit card information, encryption should be included to avoid security threats. Keep in mind that the information should be only accessed by certain people.

You follow vulnerability management program

You must update your anti-virus or security software regularly to determine malicious and destructive programs as well as hackers. If you overlook this matter, then you will surely suffer from it and your business might shutdown.

You have to monitor your network and the information used

Monitoring the users who access the information is part of being PCI compliant.

You need to follow a security policy

You have to inform your employees in charge of the credit card operations the importance of information security. You have to educate them about the security policy to understand their responsibilities.

 If you own a small business, then there are simplified PCI guidelines for you to follow. Some considerations include:

  • Avoid storing customer PANs. Even those that are encrypted are prone to target. If you do not store it, then your database server will not be much of a target. Though your customers may find it inconvenient, you still have to think that it is part of security measures.
  • You have to encrypt pages that gather credit card numbers.
  • Make sure that your webserver does not get rooted to prevent hackers from intercepting and decoding your secure transmissions.

SSL certificates : An Overview

SSL certificates or secure sockets layer are defined as a security protocol intended for protecting online communications including the protection of classified data such as credit card information. When processing credit card payments online, one must look for SSL certificates to check the validity and legitimacy of the website. The SSL certificates work by establishing SSL connection. Usually, it is done via the website browser or the prefix HTTPS:// found in the address bar. These digital certificates are made of scrambled secret keys to prevent stealing personal information from the clients and they are used to protect the network.

SSL certificates help online businesses as they make the customers feel secure when making purchases online. Customers will not continue making deals with you and buy your products online if they think that your website is not secure enough to handle and protect their personal information. Online customers will avoid you if you do not have SSL certificates in your website. Getting these certificates means greater possibilities of making sales. You, as an online business owner, must think of ways to attract as many customers as you can. One way to draw attention is making the customers feel that they are being protected.

Security is not a matter to be ignored when it involves personal information such as credit card details. Using the internet has several benefits. However, it is prone to security threats and you may find it destructive when you own an online business or you are a customer who wants to purchase items online. You need to make sure that you are dealing with people who can protect you. If you are buying products on the internet and you are using your credit card or debit card to pay for it, then you have to find a legitimate site that can secure your information. On the other hand, you need to consider getting SSL certificates and follow a set of requirements such as the PCI compliance if you have an online business and you consider payments via credit cards.

There are actually things to consider when getting involved in online transactions. Whether you are a businessperson or you are a customer, there are several factors that you have to take seriously. Everything related to online security should be your priority. The internet makes your life easier by dealing with simpler transactions online, but it will complicate your life if you do not follow some guidelines or security measures.

Know Your Guest Author:

David Wicks is a free lancer author of web servicing companies and he loves to write articles on various topics on web host, web hosting reviews of 2013, top web hosting and many more. He has spent around 8 to 10 years in this industry.

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byodMainBYOD is an acronym that stands for bring your own device. What this essentially means is running an office or office network, whereby employees will need to bring their own devices to work rather than have computers and equipment provided at the office. BYOD is made extremely simple with new technology that increases business capabilities.

Because laptops and mobile computers are becoming much more powerful, it is now possible for employees to purchase laptops and mobile devices that can complete complex tasks on the go. Many laptops can now run advanced programs such as Adobe Photoshop, illustrator, AutoCAD and a number of other drafting programs. Instead of having to provide the machines and equipment for employees to utilize the software, a business will simply have to provide the software and a space for employees to work.

Changing over to a BYOD office is fairly simple and many businesses and employees seem to be happy with the results. Employees enjoy the idea of a BYOD office because it makes it much easier for them to work at home and on their own time, as well as always have access to important documents when they need them outside of work. Employers enjoy this system because it cuts down on operating costs and can increase efficiency in the office. There are some clear benefits and risks to using BYOD for your office network however.

The benefits for using BYOD

Can cut down on equipment costs for an office: computers and equipment will no longer have to be purchased and maintained by the company. Some computing equipment may be purchased but if employees are willing to use their own devices, this can cut down on operating costs exponentially.

Can increase the efficiency of work: because employees can take work home with them it allows people to consistently update projects wherever necessary as well as put in extra time wherever they may be, even if it’s on vacation.

Can make employees more reachable: if employees have access to documents through devices such as a smart phone, they will be able to deliver clear and definitive answers if they are contacted by a customer or other company employee while they are away from the office.

Can establish a mobile office with the use of cloud storage: if multiple employees are using their own devices with a cloud storage system, it can be much easier and cheaper to access data from cloud computing and multiple devices.

More employees can work from home saving office space: this is another way that you can reduce operating costs. By having employees only come in a few times a week, companies can cut down on resources that are used in the office.

The risks for using BYOD

Company data could be easily leaked: because these devices are out in the real world, with important customer information, company documents and more there is always a chance that one of these devices could be stolen. This could lead to customer information being given out, company accounts being compromised and more.

Multiple computers could be infected with viruses: some viruses can travel across computer networks and if one of your employees does not take the proper precautions to protect their devices against viruses, it could infect each device connected to your office network.

Files could be lost costing the company time: if your employees are not backing up important work as they go it could lead to data loss. Employees may have to spend extra time recovering lost work if their devices fail.

More room for distraction: many of the devices that employees bring in will not only have applications for work, but they will also have many applications for play as well. Employees will have a variety of applications where they can play games, look at personal photos, complete personal projects and more. Because many employees will bring in their own personal computers there is more room for distraction using BYOD versus a work computer.

Assuring your business is ready for BYOD

To make sure that your business is completely ready to take on a BYOD style office, you may want to ease into this new system by only allowing certain devices in the beginning. Make sure to state requirements for each device that will be connected to an office network. Think of things like password protecting each computer and device, installing antivirus software, security measures on files and more. By trying the process out you can get a feel for whether or not it will work for your office. Rather than jump in right away, experiment with BYOD, and see if it is something that will work for your employees and your business style.

Know Your Guest Author:

This post was proudly presented by D. Blackthorn, a security software expert and a technology blogger. Dmitri is looking for new online security tips incl. email protection, DDoS protection, sandboxing solution and more.

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skypeHas anyone ever asked you if you’re on Skype?  Whether for work or for entertainment, Skype is now one of the top forms of communication online, rivaling texting, instant messaging, email and even telephone conversations.  Interestingly, telephony has actually been around for decades, even though mainstream consumers have only recently begun to appreciate its benefits.  What truly made VoIP (Voice Over Internet Protocol) technology workable was major improvements in high speed Internet accessibility, sophisticated web cam software, and globalization.

Skype is P2P VoIP

Skype is the world’s most popular video or audio call service, and it is entirely based on VoIP technology.  Skype also lets you and others teleconference, instant message each other, or even share files together.  One reason why Skype is so popular is because it allows users to speak together without having to pay exorbitant costs because of long distance connections.  Skype is not simply VoIP, but peer to peer technology, meaning the system distributes the workload all across its own connected computers; it does not use a server like most VoIP websites do.

The good news is that you don’t have to invest in a lot of podcasting software just to make a call.  In fact, you hardly need any special equipment.  Here’s all you need.  Make sure the person who you want to call has the Skype software and an account.  Believe it or not, you can actually connect with people who have a traditional landline phone or a cell phone, though these services usually come with a fee.  You must be running a mainstream OS, meaning Windows, Mac OS, or Linux.  (If you have an iPhone or an iPad you can run the Skype app called Skype Mobile)

Making a Phone Call

If you just want to make a VoIP phone call then you’re ready to go.  If you want to make a video call then you must make sure your computer or smartphone has a built-in web camera.  The quality of your transmission will partly depend on the quality of camera or system you buy.  Most of the new web cameras have audio built in.  You must also have a consistent Internet connection (if you do not plan on paying extra to use Skype as a landline user or mobile user).

After downloading the software and creating your profile information, write down your selected name because this is your new “number”, where anyone can reach you.  You can also determine if you want to make your name private or partly visible or public.  You may also want to take the echo/sound test to make sure your hardware is working.  You will need a microphone and speakers (preferably a headset) if you don’t have a webcam.  Also, some of the newest landline phones can connect to a local phone service or to the Internet.

Once you set the preliminaries up, you can also decide if you want to take Skype calls from people on your PC only, or perhaps on your cell phone.  The call-forwarding service is useful to people who screen their calls or are unavailable for certain hours of the day.

Lastly, consider the exciting possibility of doing group video calls.  No, you can’t really do this on a mobile phone yet (although mobile users can show up as a voice) but PC users can arrange for a group video feature on Skype Premium, available via subscription.  Up to 10 movers and shakers can take part in a group video chat, though quality does slightly decrease the more people you add.

Did you know there are actually video phones now that you can buy for use with Skype?  It’s easy to see that the features of Skype have brought it to the forefront of technology; however, it was also one of the first companies to realize the tremendous potential a globalized Internet had to increase visual, audio and text communication.  The company, founded back in 2003, took a gamble and won big!

 Know about the Author:

Veronica Clyde is writer at VPNServices.net – a website where you can read reviews about the best VPN providers. You can read more about VPN services by visiting her website.

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Google-Walle

New financial services can keep you secure, or put you at risk

We tech bloggers love to dream about the days when wallets will be a thing of the past—all your credit cards, IDs, business cards, and photos, will be stored on your smartphone. While this can make identity theft more likely if you’re not careful, it can actually be a safer way to do business with the right precautions—after all, you can’t password-protect your wallet. Here are a few ways you can turn your phone into a secure, convenient place to organize your finances.

Password-protect your phone

If this seems like an obvious step, you’ve got the right idea. More and more, smartphones are becoming the main access point for personal and financial information, and setting a PIN is the least you can do to protect yours. It won’t interfere with your ability to accept incoming calls (unless you want it to), and it can be an effective way to keep your credit card information and social networks secure. The odds of guessing a 4-digit PIN are 1 in 10,000, which will at least give you time to shut down your phone if it’s lost or stolen. (Just don’t use your birthday, your bank PIN, or digits from your Social Security number.)

Use long, mnemonic passwords

Unfortunately, most of what you’ve been told about “strong” passwords is inaccurate. While including numerals, casing, and symbols can increase your password strength to some extent, the best way to strengthen your password is simply to make it longer, because each additional character in your password makes it at least 26 times more difficult to guess. Of course, a gibberish password of the same length will be more secure, but you’ll likely be tempted to write it down, which is by far the most common way that passwords are stolen.

Change financial passwords frequently

“Brute force” password guessing (applying a computer to make constant, random guesses at your password) are rare for ordinary users, but they do happen. Changing your password every three months makes this kind of hacking virtually impossible, since it takes a significant investment of time and computer resources to mount this kind of attack.

Read terms of service for any app that accesses your financial data

If you use your smartphone for access to budgeting software, web-based accounting, or any mobile shopping, be sure that you know exactly what data you’ve shared with each app on your phone. You may be tempted to ignore the apps’ terms of service and privacy policy, but if you’re sharing financial information, it’s far too important a step to skip. Of course, any app that doesn’t include a terms of service and privacy policy in connection with your financial data is probably not a legitimate service.

Be very careful about jail-breaking your phone

The trouble with jail-breaking phones is that it requires a lot of code—and that means a lot of “hiding places” for malware. The safest option, of course, is to leave it alone completely; but if you’re determined, here are a few tips to keep your data more secure. Never download a jailbreak from a source you don’t absolutely trust—and to be safe, you should reset your phone to manufacturer specs before even attempting a jailbreak. If you have someone else jailbreak your phone, make sure you know where the code is coming from.

Download a shutdown app for your phone

With the right app, you can remotely lock down your phone if it’s ever lost or stolen. Most of these apps allow you to change your password, shut down your phone, or even wipe your phone’s memory completely, with a single call. The best options require a security subscription, so you should weigh whether the information on your phone is sensitive enough that the “insurance” is worth the cost; but if you’re a small-business owner with work data on your mobile device, it might be worth the price.

Know the Guest Author:

Julia Peterson is a writer for AndGeeks, a popular website that provides up-to-date news, detailed commentary, and unbiased reviews on cell phones and related topics. Julia resides in Galveston, Texas in a cozy little house in the country with her husband, young son, and their Labrador retriever, Darby.

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Windows 8 Picture Password

Windows 8 is here. It is about 12 days since the launch of Windows 8 and there is quite a lot of good feedback about the best ever OS from Microsoft.

Indeed Win 8 is the best ever operating system from Microsoft and with all the changes to the GUI and a lot of other changes to the features, it is one of the best OS that a consumer can ever get. (Of Course, I am not a huge Mac fan and would not want to compare it with a Mac).

There are a lot of new features that Microsoft has introduced into Windows 8, one of which is the ability to set a picture password as your Windows login. While you have the ability to use your Microsoft account to use as a login to your computer, the picture password is a neat addition too and will impress anyone who hates typing the password to login.

In the video below I show you how to create a picture password in Windows 8.

Order your copy of Windows 8 today and upgrade your OS – Click here

Please comment and let me know your thoughts on the video. Keep watching for more such videos coming along.

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