This is a guest post from one of our Guest Bloggers, Amanda. Becoming a successful blogger takes a lot of hard work and dedication. It’s not as simple as creating a blog and writing a few articles. Bloggers and influencers are more popular than ever, with over 4 million new blog posts going up every … Read more
The composition of a photo is essentially the manner in which its elements are arranged – relative to one another, and to its frame. If you improve the composition of the photos that you publish on your blog, you can not only make them more visually interesting but also convey ideas using them more effectively. … Read more
When should you start off with your list building? And what goes into putting together a fool proof list building plan in place?
The last week we spoke about how to create a lead magnet. So now that we know how to create a lead magnet, let us look at the step-by-step process to start capturing email addresses on our blog.
So a few weeks back Optimizepress 3.0 was released which is the latest version of the famous and probably the first landing page builder created for us marketers, called as OptimizePress. Optimizepress has gone through a ton of changes since they first launched. Their version 1.0 was a shortcode based landing page builder. It was … Read more
In the last post we discussed about creating a reader profile for your blog. A reader profile primarily identifies your readers so that you can write for them. At the same time, the reader profile also gives you another very critical information which is one of the pre-requisite to creating a lead magnet. In this … Read more
Have you ever seen a “Not Secured” notification in front of a website URL on the address bar? What was your first thought when you saw that? If you are anything like me, you would have asked yourselves if you really want to click through to the website. Isn’t it? Now imagine if it was … Read more
Note – This is a continuation to the last post where we discussed about Buyer Personas. Just go out there and publish a post every week.. Isn’t that the advice you generally get, when you are just starting to blog? It isn’t a wrong advice but can you just go out there and publish a … Read more
If you have never seen, opened or, had to edit a PDF then you are living in the stone age.. PDFs represent some of the most adaptable formats available today and are extensively used by pretty much everybody. With the increasing use of PDFs, the reality is that people often times need to create, edit, … Read more
Are you marketing to the right people? Do you know your audience well and are you pitching your content to the right person? In my last post I had spoken about some of the experiments that I did in the last 18 months or, so. One of them involved this product that I and one … Read more
The holiday season will be here before you know it. Are your Facebook ad campaigns ready to for the upcoming spending frenzy? According to research from Facebook, there are more posts, shares, and comments on Facebook during the holidays than any other time of the year. This is a huge opportunity to impress seasonal shoppers … Read more
“I am Back!” T-850 (Terminator – Rise of the Machines) Remember that famous dialogue from “Terminator 3 – Rise of the Machines”? It’s that one dialogue that has become synonymous with Arnold Schwarzenegger, now. In fact nobody does it better than he does. And when he says it, you can see the joy and conviction … Read more
With the increasing use of ad blocking, influencer marketing is a more effective option. It is a subtle, sophisticated, and modern way to market your product. Some questions that may come to mind are, “Who are the best influencers for your brand?” and most importantly, “How do you reach them?” In this article, you will … Read more
WordPress is one of the most popular blogging platforms used all over the world. Millions of people started using WordPress for their blog to publish their content. Since it is popular, hackers are keen on breaking the WordPress websites. You have to take a few steps in order to protect your website from hackers. In … Read more
Are you trying to create video content that really captivates your viewers? If you are then you need to start coming up with ideas for the kind of content that your viewers want to watch. It goes without saying that to do that you need to know your viewers, and understand their demographics. In many … Read more
Believe us or not, but Instagram Stories is a feature no longer used only by individuals. More and more socially active brands are using it to their advantage to engage with customers. Here are a few important tactics that could help you as a business owner in using Instagram Stories as an effective marketing tool. … Read more