How to create a Reader Profile for your blog in 3 Simple Steps?

create a reader profile for a blog

Note – This is a continuation to the last post where we discussed about Buyer Personas. Just go out there and publish a post every week.. Isn’t that the advice you generally get, when you are just starting to blog? It isn’t a wrong advice but can you just go out there and publish a … Read more

Top 30 Best Free PDF Editors to Create, Edit, Fill & Annotate PDF Files


If you have never seen, opened or, had to edit a PDF then you are living in the stone age.. PDFs represent some of the most adaptable formats available today and are extensively used by pretty much everybody. With the increasing use of PDFs, the reality is that people often times need to create, edit, … Read more

How to Create a Buyer Persona, its Importance and the Points to Keep in Mind

importance of buyer persona

Are you marketing to the right people? Do you know your audience well and are you pitching your content to the right person? In my last post I had spoken about some of the experiments that I did in the last 18 months or, so. One of them involved this product that I and one … Read more

5 Tactics for Leveraging Facebook Ads to Maximize Holiday Spending

facebook ads for holidays

The holiday season will be here before you know it. Are your Facebook ad campaigns ready to for the upcoming spending frenzy? According to research from Facebook, there are more posts, shares, and comments on Facebook during the holidays than any other time of the year. This is a huge opportunity to impress seasonal shoppers … Read more

The DKSpeaks Podcast is Back – What to Expect?


“I am Back!” T-850 (Terminator – Rise of the Machines) Remember that famous dialogue from “Terminator 3 – Rise of the Machines”? It’s that one dialogue that has become synonymous with Arnold Schwarzenegger, now. In fact nobody does it better than he does. And when he says it, you can see the joy and conviction … Read more

How to Reach Out to Influencers and Get Them to Work With You

influencer marketing tips

With the increasing use of ad blocking, influencer marketing is a more effective option. It is a subtle, sophisticated, and modern way to market your product. Some questions that may come to mind are, “Who are the best influencers for your brand?” and most importantly, “How do you reach them?” In this article, you will … Read more

6 Best WordPress Security Plugins to Keep Out Hackers from Website

wordpress security

WordPress is one of the most popular blogging platforms used all over the world. Millions of people started using WordPress for their blog to publish their content. Since it is popular, hackers are keen on breaking the WordPress websites. You have to take a few steps in order to protect your website from hackers. In … Read more

3 Simple and Easy Ways to Get Inspired and Find Ideas for Your Video Content

Are you trying to create video content that really captivates your viewers? If you are then you need to start coming up with ideas for the kind of content that your viewers want to watch. It goes without saying that to do that you need to know your viewers, and understand their demographics. In many … Read more

Simple Tactics To Turn Your Instagram Stories into An Effective Marketing Tool

Instagram Stories

Believe us or not, but Instagram Stories is a feature no longer used only by individuals. More and more socially active brands are using it to their advantage to engage with customers. Here are a few important tactics that could help you as a business owner in using Instagram Stories as an effective marketing tool. … Read more

Instagram vs Facebook – Which is Better for Your Business?

facebook vs instagram

This is a guest post by one of our Guest Bloggers. You can read the guidelines to guest posting here. Establishing an online presence of your business is now considered a necessity. Gone are the days when you could attract customers solely through traditional marketing efforts. As the world is becoming digitalized, most individuals now … Read more

How to Turn Your Image Optimization from Zero to Hero in 2018

image optimization tips

This is a guest post by one of our guest bloggers. You can read more about guest posting on our blog here. Did you know that the social media posts with beautiful images are the ones that get you the most engagement? Statistics prove that even a micro-blogging platform like Twitter shows the most engagement … Read more

Why IHob’s Negative Publicity Was Actually a Good Thing & What it Teaches About Using it Positively

negative publicity

This is a guest post by one of our guest bloggers. Are you ready to sink your teeth into a new “IHob” burger? The International House of Pancakes turned their logo’s iconic “p” into a “b” in early June, fueling mass confusion as to what the pancake palace was up to. On Monday, June 11, … Read more

A Webmaster’s Handy Guide to Understand SEO Strategies

understanding seo

This is a guest post by one of our guest bloggers. Given the benefits of ranking higher in SERPs, it’s no surprise that 61% marketers are always looking to improve their SEO. However, ranking higher in SERPs is no easy task, especially for new webmasters. Do you know why? Because things change rapidly in SEO. … Read more

How to Earn Money with Social Media by Using Affiliate Marketing

Social media is a great place to get connected with people including your long lost friends. However, today it has become one of the best places to make money too. Whether you run a business or you have an expertise in something, social media provides you with the perfect platform to market your products and … Read more

Evolution of Social Commerce and How You Can Use it to Grow Your Business

social commerce

Shopping, and commerce in general, endured the biggest change with the commercialization of the internet in the 1990s, as companies started using ecommerce to bring products closer to the customers. It has been said many times before that the internet doesn’t have any boundaries, so it was a win-win situation for customers as well, as … Read more