Weekly Link Roundup # 21 – Tips on Writing Engaging Emails for Better ROI, Open Rates and Clicks

writing engaging emails

These days I am a little too focused on email marketing especially after having followed Andre Chaperon and his Auto Responder Madness. And if you are any serious about email marketing, then I would recommend that you try out this course.

While I had a little bit of challenge finding quality posts on email marketing, the fact that the internet is never short of quality information if you are ready to spend time searching for it, was proved today.

In this week’s link roundup, I was able to find some extremely good posts on writing engaging emails for better ROI and Open rates.

Tips on Writing Engaging Emails

Better engagement with emails is result of a number of things. It involves better subject lines, engaging welcome emails, optimum frequency of emailing etc. and many more such aspects.

In fact engagement also involves winning back subscribers with re-engagement emails. Over a period of time, responsiveness from email subscribers decreases. And it becomes important that you target these subscribers and rebuild the lost engagement. It is here that re-engagement emails come in handy.

This first post is from aweber on writing re-engagement emails.

Winning Back Subscribers with Re-Engagement Emails

My email list had an 8% open rate and about 2% click through rate. The engagement rate showed a decreasing trend after the first 15 odd emails and then it never picked up.

One of the things that I had to do was work backward on the emails sequence that I was sending out and at the same time I had to do something with the subscribers who were not engaging with my emails.

After a carefully thought out re-engagement strategy and a couple of re-engagement emails the open rates picked up to more than 12% and the CTRs improved to about 7%.

Do you have a re-engagement strategy?

This post can provide you with a thrust to set one up.

Here’s a scary stat: Email marketing lists decrease 22.5 percent every year.

That means almost a quarter of your list – your list of valued email subscribers – will no longer be engaged or on your list at all.

Fortunately, that doesn’t mean all of those subscribers are a lost cause.

With a re-engagement (or win-back) campaign, you can send targeted messages to rebuild those valuable subscriber relationships.

We’ve written in the past about the positive benefits that come along with maintaining a healthy email list and removing inactive subscribers. Today, we’re going to cover exactly what to write in a re-engagement email.

Read more at aweber.com

6 Email Hacks Guaranteed to Boost Results from Your Email Efforts

Your email marketing strategy might not be bad. If you are seeing poor results from your efforts, then a slight tweak to your existing strategy could help you boost the results.

For eg: when my open rates decreased, I experimented with the timings of my emails. It took me a few emails to find the optimum send-timings. But doing this helped improve my open rates by almost 3%.

These 6 email hacks are sure to help you with tweaking your existing strategy for a better responsiveness on your email marketing campaigns.

sitepoint.com

That said, it is also worth establishing that over 2.5 million emails are sent every single second. People are overwhelmed with email, and unless you smarten up and refine your techniques, you’ll only get limited results. Below are six email hacks guaranteed to boost results from your email efforts:

For most businesses, their approach to email marketing involves having a single email list that they build very actively – they then send them same offers, the same blog posts and the same messages to this single list. Not only is this an old way to do email marketing, but it has been proven to be downright ineffective.

Read more at sitepoint.com

The 6 Do’s (and 6 Don’ts!) for the Perfect Welcome Email

Do you know that Welcome emails are the ones that see the best open rates?

And the irony is that most email marketers do not make the most of their welcome emails. They tend to waste all this engagement by writing bland emails.

This post is a handy guide to some of the do’s and don’t for a perfect welcome email.

maropost.com

First impressions are important.

And this is particularly true for your business or brand. That first interaction can set the tone for a long-term partnership with your customer, or it can ensure that the customer never comes back.

With so much riding on first impressions, do you think it’s a good idea to send your customer an automated email as the first ever email form your brand?

Keep in mind that welcome mail open rates are 50% to 86% higher than newsletters. And revenue per welcome mail is a whopping 320% more than other promotional emails.

Read more at maropost.com

5 Major Email Marketing Mistakes and How to Avoid Them

If you are struggling with your email marketing, then you might want to check if you are making one of these mistakes. These are simple things that are low hanging fruits and easy to fix.

Check out this post that will help you identify some of the simplest mistakes that are easy fixes.

getresponse.com

In the age of social media, is email still relevant in reaching out to your audience? The answer is yes. According to a recent report from Ascend2, 45% of marketers report that email marketing is their most effective tactic for lead generation, and 72% find that email marketing is easy to execute. But despite email’s popularity, however, many marketers aren’t spared from making mistakes in their email campaign.

According to Essayontime marketer Nina Lightfort, these mistakes include basic grammatical errors, misspellings, and other errors that could be fixed with basic proofreading. However, aside from these, some bigger mistakes that could turn off your audience from clicking that follow through link could involve the following email marketing mistakes:

Read more at blog.getresponse.com

The 24 Best Email Marketing Tools

What email marketing tools do you use?

There are hundreds of tools that help you with your email marketing needs. While almost all of them would help you with some thing or, the other, it is important that you pick the right tools for better results.

Here is a list of 24 email marketing tools that can help you with better engaging emails.

webbiquity.comWhile email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more.

According to recent research from Radicati Group, worldwide email volume will reach 207 billion messages this year—more than half of those for business. The typical business user receives well over 100 emails each day. Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients.

Read more at webbiquity.com

Top 10 Hacks to Boost Email Open Rates and Clicks

This is a very interesting post on boosting email open rates and clicks. I have always struggled with this until I followed the soap opera sequence that Andre teaches in his Auto Responder Madness course.

Simple hacks like “list segmenting” can help you improve your open rates considerable. This and some other interesting hacks are the core of this blog post.

icontact.com

It should come as no surprise that email marketing remains one of the most affordable and effective ways to connect and interact with your customers and prospects. But how can you make sure these recipients are going to open your email and click through to your landing page?

You can start by giving the following 10 tricks a spin.

Getting more people to actually open your email begins with writing an amazing subject line that is going to pique the recipient’s curiosity. As Megan Marrs writes for WordStream, “Your subject line is your first (and maybe your last) impression on users.” Marrs adds, “In many ways, your email subject line is more important than your email body. After all, a great newsletter is worthless if it never sees the light of day.”

Read more at icontact.com

Email Marketing for Bloggers – A Beginner’s Guide

This was one of the best posts that I found the last week. This is a complete guide, a “sumoguide” in Noah’s language, on email marketing. And it covers every aspect of email marketing.

So if you are a beginner in email marketing, then this is the perfect guide to start off with.

chantelarnett.com

If you are a blogger, you’ve probably heard that you NEED to build an email list. If you’re not already familiar with list building and email marketing, you probably have a lot of questions. By the end of this guide, I hope that all of your questions will be answered. Let’s get started!

Read more at chantelarnett.com

Over to You

What is the one tweak that you are planning to do with your email marketing?

If you are struggling with something that was not covered in these posts today, then do let us know and we could find some more handy tips for you.

Do let me know your thoughts by commenting below and we can start a conversation.

  • Hi Chantel – It was a good resource. Thank you..

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