Are you falling behind on your eCommerce conversions?
Low sales rates could negatively impact your overall performance and hamper your organizational growth. So what can you do to change this?
Maybe you need to optimize your landing page for conversions. Or what if you need to change the way you’re interacting with your customers.
Here are some of the tried and tested ideas to increase eCommerce conversions, that you could implement for better eCommerce sales.
Optimize your site
With your competitors making constant improvements to their websites, you should also catch up and work towards a design that boosts conversions. Whether it’s with improving usability or enhancing the design, website improvements are a must for eCommerce stores.
Maybe you could work on developing a simpler user interface that isn’t just aesthetically pleasing but also highly useful.
You could try adding high-quality images to your landing page so customers immediately feel the need to stay on your site and then move towards their purchase decision.
One of the biggest reasons for low conversions is a slow-loading page. This means you need to work towards simplifying your webpage and ensuring that it loads as quickly as possible. Remove any unnecessary elements that could be slowing down your page load time. A fast-loading page also helps you improve the experience visitors have on your website.
Invest in customer experience
One of the most valuable investments you could make is on customer experience. A happy customer is your best brand ambassador, while an unhappy customer could easily harm your reputation overnight. So you need to ensure that customers have a pleasant purchase experience. Maybe you could recommend them popular products related to the product they’re intending to buy.
You could increase engagement with your customers in order to improve their experience with your business. For instance, a loyalty program is easily the best way to encourage existing customers to stick with your brand while enticing them to make more purchases. You could also give exciting discounts or exclusive offers that will make them want to talk about you.
Ideas to Increase eCommerce Conversions – Infographic
From what I’ve described, you will understand that there are numerous steps you could take to get those sales numbers up. Take a look at the Conversion Rate infographic to find out more methods and ideas to increase eCommerce conversions.
You can always leave a message in the comments below in case you have any questions or feedback.
About the Author:
Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities. You can visit his site at http://shanebarker.com