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How to Maximize The Outcome of Promotional Efforts on Pinterest

August 9, 2013

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Unless you have been living under a rock, you must have already heard of the buzz that Pinterest- the latest social networking site, has been making lately. What makes it different from other social sites is that it is concentrated on images or photos. Users can bookmark their favorite images found online and organize them according to categories. Each collage of photos is called a Pinboard, and you can create as many boards as you like.

[social_quote duplicate=”yes” align=”default”]Truly, Pinterest is a wonderful platform to share your favorite finds from the internet and find people who share your interests.[/social_quote]

However, isn’t just a website for personal pleasure. There is actually more to Pinterest than just great photos. For online marketer or those who own businesses online, it can be a very useful tool to promote the business.

For one, Pinterest has an estimated five million users across the globe and this number continuous to increase daily. Most users spend an average of 15 minutes of their time each day, browsing through the huge collection of beautiful photos on Pinterest. In fact, it is considered to be the fastest growing social media network today. Just imagine what a huge impact it can bring to your business, if you know how to use it to your advantage.

So, consider these twelve techniques to help you maximize the outcome of your promotional efforts on this particular social networking site, called Pinterest.

Create a Genuine Profile :

It’s good to build a profile where people can see who is the real person behind the business. This is where you can choose to be a little bit more “personal” by providing not just your business name and website, but also your name, interests, and a photo. Surveys show that people often respond positively when they see a personal photo and friendly description on the Profile.

Pin regularly:

Like any social media network, active participation is very important. It is one of the keys to success. When people see that you Pin on a regular basis, they are most likely to follow you or one of your boards.

Add a description with each photo:

Don’t forget to write a few lines and say something about the image you are pinning. Yes, you can use keywords to make it easier for Pinterest users to find your pins.

Think of catchy names for your Pinboards:

It’s a good idea to name your boards with a clever phrase that not only describe what kinds of photos are posted on the board, but also stirs up curiosity and one that’s easy to remember.

Tag others when you pin:

You can tag your pins by adding “@username in the description box. This is a great way to connect with other professionals in your field that are not necessarily competitors.

Like and Re-pin:

When you find an interesting photo, be sure to like it or re-pin it. When you do this, the original pinner of the photo will get a notification and would surely check out your profile. If this person likes your pins, then you should get one new follower.

Leave nice comments:

When you leave a comment to someone’s photo or pin, this person is most likely to respond and check out your profile as well. Just like in blogging, this is one of the most effective ways to build up a following.
Pin photos from your blog:

Of course, you are welcome to pin photos from your own blog or business website. In fact, this is a nice way to announce giveaways and other promotions on your blog or website.
Make your photos Pin-able:

To make it even easier for people to Pin images from your blog or website, you can add a Pin-It button on every single photo. This is a great way to encourage sharing!
Pin videos as well:

While Pinterest is primarily known as a place for sharing images on the web, you can also pin your favorite videos on it. Look for interesting, informative and entertaining videos that have some relevance to your business, and in the description, try to say something to relate the video to your product or service.

Add a Follow button to your website or blog:

Let people know that you are also on Pinterest. Make it easy for your blog readers or visitors to your website to follow you and other social sites where you have accounts by adding clickable buttons.

Use original, stunning images for your blog or website:

What is the surest way to get more followers and be popular on this social site? Ultimately, it all comes down to posting beautiful photos. If your business blog or website contains captivating images, visitors or customers who come across your blog or website would surely be tempted to Pin those images. That would mean an increased number of followers on Pinterest, as well as other social sites; wider online exposure; and a better recognition for your brand.

Know your Guest Author:

The guest post came from Stacy Carter, a seo and business copywriter and guest poster. She likes to cover seo news on quality websites. She manages the website that concerns about http://www.netspysoftware.com and other spy mobile software.

About the author 

Guest Blogger  -  These posts are submitted by our Guest Bloggers. We accept guest posts on topics that are relevant to our blog like blogging, internet entrepreneurship tutorials, affiliate marketing, social media etc. You can read more about how to submit guest posts by visiting our write-for-us page.

My name is Dilip. I am a fan of the internet and love the many opportunities that the world wide web provides. If used constructively , the internet can give you an opportunity to lead a life free of the 9-5 treadmill and will be able to give more time to your family members. Read about internet entrepreneurship at my blog.

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