This is a guest post by Steven on tips for your blog to market new product. You can read the guidelines for guest posting at our guest posting guidelines page.
If you have a blog, it can be a great place to market products and services – whether they are your own or you’re praising the work of someone else. However, there are good ways and bad ways to engage in blog marketing. Dos and don’ts, if you will.
Do stick to your niche
A blog, by its very nature, is meant to “narrowcast.” You are speaking to a very specific audience when you tell poor twenty-something’s how to cook, or offer advice on writing for television. Knowing this, why would you ever think it a good idea to start pushing the maid service you just opened or posting ads about discounts on baby products? If you are going to market something, make sure that it is something your audience is likely to have an interest in.
Do continue your regular posting schedule
Unless, that is, your regular posting schedule is infrequent and haphazard. Basically, you want to be posting valuable content several times a week – content that makes your readers stick (and click) around, and that helps you to climb the search engine charts. If you suddenly increase or decrease your number of posts, you’re going to confuse your regular audience.
Don’t go ad crazy
Once you learn that you can feasibly earn money by advertising products on your blog, the temptation might be to include ads everywhere. Why not put up an ad when people click between pages? Or rollover ads? Or pop-ups? Or – You get the idea. A good rule of thumb is not to put up any ads that would annoy you if you were trying to enjoy another site. If it’s intrusive to you, chances are your visitors will feel the same.
Do make yourself an expert
If you are going to attempt to convince people that a product or service is good and they should pay money for it, they need to see you as a reliable source. The only way for you to convince them of this is to be a reliable source over time. Write well. Pick topics that your audience will find interesting. Give them information and opinions they can’t find anywhere else. Your goal may be to sell a product or service, but before you can do that, you need to be able to sell yourself.
Do offer discounts and giveaways
Want to show people that they can trust you and get them excited? Put up coupons and have giveaways for products and services. People are far more willing to try something new if they can get it for less – especially if you can let them try it for free. You may feel like you can’t afford to do this, but a happy customer espousing the virtues of a product or service is far more valuable than you trying to sell people on something. Who would you be more likely to believe – a person essentially advertising something, or your buddy who’s telling you how amazing his new whatever is?
Don’t start to sound like an advertisement
Whatever you do, be careful that you don’t cross the line into making your blog an advertisement for what you want your readers to buy. The point of a blog is to inform and entertain – not to sell. Rather than writing a post about why De-balder Hair Grow is super awesome, try one on the history of hair growing products, or on different methods that people use to prevent baldness and regrow hair, highlighting the virtues of Grow in one of your bullet points.
Just remember that everything that even seems like a potential advertisement needs to be balanced out with engaging, conversational content that has no ulterior motive.