Email Marketing StrategyThis is a guest post by Lena Morrish & Dima Nikolayenko. You can read more about guest posting at DKSpeaks here.

You have come a long way from the first days of building your home Internet business.  You know how to host your own website and have fantastic products or services, and you are finally ready to send out your first newsletter, telling all of your customers about the special offers and incentives that will keep them coming back for more. The time has come for you to learn how to run a successful email campaign ? One that will increase your customer lists and continue earning you money.

Email campaigns have proven to be one of the best forms of direct marketing.  With all of the people online these days, this comes as no surprise.  Emails can reach massive amounts of people in very little time.

If you are sending out a newsletter, then it is likely that you have already generated a respectable contact list ? A list of those customers who have signed up to hear from you and who are expecting you send them information.  You need to make sure that you send them emails that will immediately seize their attention.  To do this means first giving them a reason to open your email and then giving them a reason to actually read it, click through to your site, and of course, make a purchase.

Given that the statistics show most people will not read your email, much less buy something, in order to overcome the odds, you need to have as many email addresses as possible.  If your website is attracting visitors, then you can increase your email lists by getting as many of those visitors as possible to sign up to receive information from you.  You can get people do this by offering them an incentive to do so.  You can do simple, cost-free things like offer a discount coupon for anyone that signs up.  You can also offer incentives for those same people to get other people to sign up.  I know about a website that was into customization of merchandises offering free personalized sports bottles as an incentive to signing up. Use your imagination and think about what would encourage you to sign up.

Once you get people to sign up to receive your emails, you have already made it over one of the biggest barriers in the market ? You have actually generated some interest.  And not only that, these are voluntary customers who want to hear from you!  Take your email contacts seriously and treat them with respect.  Don’t start spamming them with anything you can think of.

The trick is targeting the right people with the right emails. One of the best ways to ensure that you maintain your current customers is by sending them emails only about services and products that are relevant to them – sending out irrelevant emails will more than likely result in deleted emails.  Send out enough irrelevant emails and you are sure to get unsubscribe notices!

Your automatic e-mail marketing responder software can take care of target marketing for you.  Your autoresponder keeps your customer lists organized based on their interests and past purchases.  All you have to do is craft the effective email copy that will compel your customers to action.  For this you can use one of many target marketing templates designed to catch the attention of your reader. Always make sure that you provide an obvious website-link in your emails.  Don’t make people search for them.

Another great method for increasing your email list is by getting involved in affiliate marketing programs.  Once you team up with associated businesses, you have an opportunity to take advantage of their customer lists.  Affiliate marketing helps to ensure that you are connected only with those customers whose interests match your products and services, giving you a greater chance of making a sale.

Lena Morrish & Dima Nikolayenko are founders of Bridge To Success Co and can help you if you are wondering how to start your own Internet business the right way. Their website, InternetBusinessBTS.com provides you with useful, updated information on not only such technical issues like ‘how to host my website‘, but also on such vital aspects of successfully managing your home internet business like running email campaigns using automatic e-mail marketing responder software, and other ways to attract visitors to your website.

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Micro Niche Finder Discount

James Jones released the latest Version 5.0 of his software “Micro Niche Finder”, a few days back and since I am one of his customers since almost 2 years now, I got to download the update absolutely free of cost. I do not want to get into a straight review of Micro Niche Finder or, do an apple-to-apple comparison of it with Keyword Elite or, Market Samurai, though I have a copy of all of these tools.

I had bought Keyword Elite much before I bought Micro Niche Finder and was expecting that all its updates would be free of cost as was promised, but that was not to be. Keyword Elite 2.0 was launched as an upgrade to its previous version and came at a cost (though it was discounted for existing customers, but the fact remains that I still had to pay for it). But I did not find too much of an upgrade in the software except for a change in its interface.

Having said that I would still not want to take the credit away from KE, because it is indeed and excellent software if you have some time to spare – to learn to use it and then to use it.

This is what made me love Micro Niche Finder. It is one of the easiest tool that you could find for Keyword research and there is nothing in terms of a training or, coaching that you need to go through in order to use it. I straight away fell in love with Micro Niche Finder.

James kept his promise when he updated the software and provided all updates absolutely free. What more, he now launched Version 5.0 which is an upgrade and not an update and is still giving it out to his existing customers absolutely free. The interface for Micro Niche Finder has changed and so are many of the features. I was pretty impressed with the overall upgrades and it has cemented my belief that the future holds extremely good things in store.

Check out the difference in the interface of these versions -

Micro Niche Finder discount

Micro Niche Finder version 4.0 - Click to enlarge

Micro Niche Finder Discount

Micro Niche Finder Version 5.0 - Click to enlarge

Since I have been selling Micro Niche Finder as an affiliate for quite some time, I keep getting mails from my customers. One such newly acquired prospect wrote to me asking why is it that James has increased the price of the software. In response I would like to ask a questions -

  1. Isn’t a software developer justified in increasing the price of his software in case he releases an upgraded version of the software?
  2. James has raised the price of the software from $97.00 to $99.99 after he launched Version 5.0. Is a $2.99 increase un-justified?

I urge all of you who yet have not bought this software to immediately go ahead and purchase this tool today itself. This is a Micro Niche Finder discount you will probably miss out very soon because I am sure that James would want to further increase the price of this tool.

You could get a further discount on Micro Niche Finder if you order from here. Get your Micro Niche Finder Discount today itself!!

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Email Marketing Subject Lines

This is the 3rd post in the series on List Building and Email Marketing. You can read the rest two posts here -

  1. Post – 1 : Picking your Email Marketing Vendor.
  2. Post – 2 : Email Broadcasting.

The success of your Email Marketing campaigns depend largely on whether you emails are being opened or, not. What good is an email if the intended readers don’t open it?

But what is it that makes somebody click on your emails to open it?

The answer has to be obvious – a catchy subject line!! Right?

Will you click to open and email that has a subject line, “You have won $1,00,000″. Of course, not. That email subject line itself shows that it is a spam and has nothing worthy inside it. So what goes into a catchy subject line?

Email Marketing is all about building relationships. Hence it is also important that your subject line reflect this intent and does not look like an attempt to draw your prospects hard-earned money for nothing. Writing catchy and good email subject lines is not a rocket science. All that it requires is a bit of patience and willingness to understand the psyche of your email readers.

Writing Effective Subject Lines :

A few important things that you need to bear in mind when writing email subject line are -

1). The choice of including the “Firstname” – Including the name of the prospect in the subject line catches the attention of the prospect. This is not something new. Even Dale Carnegie’s “How to Win Friends and Influence People” talks about using names to address people to build relationships.

2). Using keywords in your subject line – Why would you want to use a keyword in your subject line? It is a normal practice to include long tail keyword in subject lines. But it is not an advisable practice if you want a better open rate.

3). The KISS formula – Always Keep it Simple and Short. So is the case with email subject lines as well. Why would you want to write long subject lines when a short subject line can do the job for you.

Email Subject LinesThere are many more such useful and handy tips to get a better open rate for your emails. Codrut Turcanu is an email follow-up specialist and has released a handy report called “99 Good Email subject Lines”. You will find many more such useful tips in this report.

You can download your copy of the report here.

It is meant only for e-mail marketers who are almost (but not quite) satisfied with their open rates
- and can’t figure out what they’re doing wrong!

So if you are one who is extremely focused on building a huge list but are not quite satisfied with the open rates you see for your emails, then this report can turn things around for you.

Download your copy of the report today itself.

It is meant only for e-mail marketers who are almost
(but not quite) satisfied with their open rates
- and can't figure out what they're doing wrong!

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Engaging Readers

This is a Guest Post by Sarah Harris from Adiamor. Read how you too can guest post at dkspeaks, here.

With each passing year, more and more people have come to count on the internet to provide them with things in which to keep them occupied. But despite the growing number of visitors, many websites, be they blogs or business sites have a difficult time keeping and maintaining a steady readership. Thankfully, there are steps that can be taken in order to engage your readers or customers.

1. If room allows, consider making a discussion forum for any and all who come across the website. Forums are a popular way of keeping in touch with people of similar interests, engaging in daily discussions ranging from the newest update of the host site to their favorite movie. Use this to your advantage; get to know the people who come and the information could prove to be quite valuable. If nothing else, having a forum will pull in those who would not otherwise visit the website, leaving the potential to sell your wares in the future.

2. Another way to keep them coming back is by posting polls for people to partake in. The subject is not set in stone; you can create the polls about anything you like, as long as they are appealing. Readers and customers will be happy to know that you are concerned about their opinion and care about what they think. As an additional bonus, people are naturally curious to see the results of a poll, and by putting them up on a frequent enough basis, the interest will continue.

3. Keep a steady communication with your visitors. If somebody were to click on the link to your site, and see that you have yet to respond to the comments in your blog, it will no doubt leave a bad impression. Therefore, any time you receive a message from somebody, be sure to respond to it as soon as you are able. When you do this, you will be perceived as a business that makes an effort to stay current and keep in touch who those who would desire to exchange dialogue. This is a method of engaging readers that definitely has its benefits.

Guest post by Sarah Harris of Adiamor Diamond Engagement Rings. Adiamor offers a large selection of loose diamonds and engagement ring settings at affordable prices.

Photograph Courtesy Gilbert Rondilla

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Make Money Online Writing

This is a guest post by Sushant Risodkar from SmartBloggerz.

The Internet has created plenty of opportunities for people who want to make money online sitting at home. If you have to search online for a list of those opportunities, you would be surprised at just how many they are. The trick is to find the one you’re most suitable with. If you have millions of ideas buzzing in your head, you can gather them to make an e-book. You can also sell other people’s e-book if you don’t have the writing bug. Either way, these opportunities, if explored well, present doorways to earning a lot of income online.

Writing an e-book is really not that hard if you are used to writing essays and reports during your schooldays. The internet is a good source of information that you can make use of to expand on and research about your subject. There are even tools such as word processors to aid with your grammar and spelling difficulties. You need to write about a subject that you are knowledgeable at and know that it has a target market waiting hungrily for it.

The first thing you need to do to complete your e-book is to draft an outline and table of contents. This will help you bring your ideas together and guarantee a smooth flowing subject line that your readers will not have a hard following through. Once you have your outline organized and ready, you can begin delving into the subject through a meticulous research. Always write down anything and everything you encounter about your subject matter. As a writer, you should be careful not to be accused of plagiarism, so writing down everything will make sure that you will form your own ideas and acknowledge your sources. You can also go to your local library where you can search endless topics for free. You should not skip browsing through all possible sources of your topic even if you think you know your subject like the back of your hand.

If you have gathered enough thoughts and have successfully built a strong foundation for your e-book, you can now start writing it. Base your content on the outline you have drafted earlier. You should, at least, possess good editing skills so you will not have a hard time proofreading your work. You can also ask your friends and family to read your draft before polishing and turn it into your final work. Once the content is complete, you can add appropriate graphics and a cover page to make it look appetizing to your readers. Compile it to a PDF format and you’re ready to market your first ever e-book.

If you don’t want to wrack your brain for unique e-book ideas, there are plenty of authors who can employ your services as a marketer. You can join an affiliate program and make money from e-books that you think are going to sell well because of their popularity and unique contents. If you have your own website, there’s no better marketplace for this kind of product than there. To be able to make plenty of sales, you should know how to employ different marketing tactics to encourage internet users to visit your page and ultimately buy your e-book products.

About Author:

Sushant Risodkar is a Young Blogger from India who loves to share blogging tips and making money online tips with the readers on his blog. If you are looking to connect him on twitter then you can do so by following him @smartbloggerz

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Blog backup

A few days back, I published a guest post at daily blog tips about WordPress blog backups. You can read that post here.

I thought I would follow it up with this post here, though I am a bit off-schedule and a bit too late to follow up that post.

Blogging is a phenomenon that has changed the way business is done on the internet. It started as a mode of expression of thoughts and feelings of an individual, and went on to become one of the most preferred forms of marketing. Blogging has changed its appearance since it first started and WordPress has changed the way people blog.

WordPress is one of the most preferred platforms for blogging and most of the successful bloggers prefer blogging on WordPress because of the sheer customization options that it offers them. Over the past few years, WordPress has added to its features by constantly upgrading and add to it numerous third party plugins that are either free or, paid.

And that happened….

I was super excited when I first started my blog. As I graduated from a free blog at WordPress to a self-hosted wordpress installation, I bought my own hosting plan from a not so well knows hosting company. Why a not so well known hosting company? Because my cash resources were limited and I had to manage with it.

But I was happy with the service that my hosting company provided and everything went fine for almost a year and a half until one day when I found that my blogs were not working. When the situation did not improve for more than 2 days I wrote to my hosting company to understand the reason. I felt as if my world came crashing down when I got a reply from them. Their servers were attacked by a hacker and they had lost everything that was installed on their servers. When I checked with them for a copy of my blog, I got no response. I kept writing to them but the result was the same.

My worst fears come true…

I had no backup of my blog and with every passing day my desperation grew. My blog had more than a year of content which meant almost 400 posts. Since my blog was a single author blog, it was all my own hard work. I had no clue what to do.

Finally after about 4 days I got a reply that the hosting company could not revive from the hacker attack and that they were closing down. Regarding the backup for my blog, they informed me that they were sorry for the inconvenience and that they had no backup to give me.

The most ignored aspect in Blogging

There are thousands of enhancements that we do to our blogs and there are thousands of plugins to do this. Plugins to drive targeted traffic, to optimize them for the search engines etc. But one of the most ignored aspects in all of this is creating a backup for your blogs.

Almost all servers that are compatible with WordPress installations provide an option of creating a backup for your database. Since WordPress is a blog platform that works entirely on a MySQL database, keeping a backup for your database is good enough. There are other options as well which help in creating a backup, yet most of the blogs today focus the least on creating one for their blog and prefer relying solely on their hosting companies.

Why?

It is because we have so much to do in blogging that we do not find enough time to creating backups. The thousands of courses and e-books available on the internet that claim to teach blogging focuses the least on maintaining backups for your blogs.

The easiest option for a backup

WordPress has a lot of extremely useful plugins that can do the job of creating a backup automatically for you. In addition to the two plugins that I have written about at dailyblogtips.com, the following five are a few other good plugins that I have experience with and which according to me are indeed the best are:

  1. WP backup by BTE – This simple plugin takes a copy of all plugins, theme and upload directories and copies them into a directory under wp-content as a zip file.  This zip file is then sent out via email to your preferred email address.
  2. WP-DB-Backup – This is a plugin developed by skippy.net and does pretty much the same thing as wordpress database backup. You can download it from http://skippy.net/wordpress-database-backup/.
  3. Wp2blosxom – This plugin exports all your posts into a zip file that contains a blosxom style directory hierarchy of posts
  4. DBC Backup – DBC Backup uses the wp-cron system to create daily backup of the wordpress database.
  5. myEASYbackup – This is by far the best backup plugin available. This plugin creates a backup of both the code and the MySQL tables and also helps you restore the wordpress installation with a single click.

In addition to using these plugins and maintaining backups for your blogs it is also important that you ensure that you protect your WordPress installation from hackers and spammers. Constantly upgrading your WordPress installation to the latest version is one of the best ways to keep your blogs secure.

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If you own or, operate a website then you already know the worth of getting ranked well in search engines like that of Google. Being on the prime of natural search results will provide you with enormous, focused traffic that is completely free of cost and when you rank high enough you may even think about skipping paid advertising such as PPC.The unbalanced discovery boosts the unseen blast.

The question, nevertheless, is how do you receive prime rankings.

There are lots of aspects to be considered in order to get ranked well with the major search engines, in addition to on-web page website positioning and other websites linking to yours. You’ll be able to optimize your web page the way you need, but if you have no incoming links then you’ll probably not get very good rankings. So, how will you go about getting incoming links from different websites? There are lots of ways to go about doing this, however this article will focus on the aspect of article submission.

Article submission is a confirmed way to enhance incoming links to your website. It’s a simple idea that works out very well for many website owners.

The very first thing to do is sign up for an article submission service. These services vary in value from free services to a few others pricing about $150/month, typically the costlier the service the better quality links you get. These websites basically have access to tons of thousands of different blogs and may distribute your article to them. The blog house owners get free content material and you get one way backlinks.

The next step is to start writing an article, you need the article to be relevant to your matter, together with the keywords that your website is about, and this will offer you the perfect results.

Once you write your article it’s good to spin it, since your article shall be distributed to plenty of different websites you need your article to be different for each one, this helps remove the duplicate content material issues that you’d run into when you simply distribute the same copy to everybody. Spinning is a fairly simple step, though it may be rather tedious. To spin your article it’s good to rewrite every paragraph, sentence and/or phrase a minimum of three times. When you have completed all of these steps properly, your article will appear on a wide variety of blogs throughout the web, each one being different from all of the others.

And that’s all you must do to get one way links to your website from web pages with comparable content. The more article submission services you sign up for the more links you will get again to your site. The most effective place to start out, in my view, is FTS, these guys are free, though you may pay for more links, and are an effective way to get web traffic. SEOLinkVine is another great resource to submit articles and get quality backlinks.

Running an article marketing affiliate promotion from your website can also help you earn good money from your business. All website house owners need their website to be ranked well and article submission is an effective way to go about it and this makes article marketing affiliate packages a great choice with great conversion rates.

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Researching your website visitors statistics can be an invaluable device for quite a lot of totally different reasons. But before you can make full use of this device, it’s good to perceive the best way to interpret the data. If you wish to learn ways of getting traffic you can visit Rapid Mass Traffic and learn simple ways to get traffic.

Most website hosting firms will give you fundamental website visitor information that you simply have to interpret and make pertinent use of. Nonetheless, the data you receive from your hosting company can be overwhelming when you do not perceive the best way to apply it to your particular enterprise or, website. Let’s begin by analyzing essentially the most fundamental knowledge about the average visitors to your web site on a day by day, weekly, and monthly basis.

These figures are essentially the most correct measure of your website’s activity. It is an inaccurate perception to assume that every extra visitor to your site means that your website is performing better. You should also have a look at the behavior of your visitors as soon as they arrive to your website to precisely gauge the effectiveness of your site.

The difference between what is commonly and generally known as “hits” and what’s actually efficient, high quality site visitors to your site is huge. Hits merely means the number of info requests obtained by the server. If you consider the fact that a hit can merely equate to the number of graphics per web page, you’re going to get an shocked when you get to see how overblown the concept of hits can be. For instance, if your homepage has 15 graphics on it, the server records this as 15 hits, when in actuality we are speaking about a single customer checking out a single web page in your site. As you may see, hits are not helpful in analyzing your website traffic.

The more visitors that come to your website, the more correct your interpretation will become. The greater the number of visitors are to your website, the extra precise your evaluation of the various traits in customer behavior will be. The smaller the number of visitors, the more distorted your analysis will become.

The intention is to make use of the online site visitors statistics to determine how nicely or how poorly your web site is working. One method to decide that is to learn the time duration that an average site visitor will spent at your site. If the time spent is comparatively low, it often signifies an underlying problem. Then the challenge is to determine what that problem is.

It might be that your key phrases are directing the incorrect sort of holiday makers to your website, or that your graphics are confusing or intimidating, inflicting the customer to exit rapidly. Use the data of how much time visitors are spending in your web site to pinpoint particular problems, and after you repair those problems, continue to make use of time spent as a gauge of how efficient your repair has been.

Moreover, website visitors stats may help you identify efficient and ineffective areas of your website. If in case you have a web page that you simply believe is vital, but visitors are exiting it quickly, that web page wants attention. You might, for instance, think about enhancing the hyperlink to this web page by making the hyperlink extra noticeable and attractive, or you would improve the look of the web page or, the ease with which your visitors can access the required info on that page.

If, however, you discover that visitors are spending a whole lot of time on pages that you simply assume are less vital, you would possibly think about moving a few of your gross sales copy and advertising focus to that specific page.

As you may see, these statistics will reveal very important information about the effectiveness of particular pages, and customer habits and motivation. This is essential info to any successful Internet advertising campaign.

Your website undoubtedly has exit pages, corresponding to a ultimate order or, contact form. It is a web page you may count on your customer to exit rapidly. Nonetheless, not every customer to your web site is going to seek out exactly what she or, he is on the lookout for, so statistics could show you quite a lot of totally different exit pages. This is regular unless you discover a exit development on a particular web page that is not intended as an exit page. In the case that an important share of holiday makers are exiting your website on a web page not designed for that purpose, you must carefully look at that specific web page to discern what the issue is. When you pinpoint potential weaknesses on that web page, minor modifications in content or, graphic could have a major impression on the retaining visitors moving through your web site and prevent their exit at the incorrect page.

After you could have analyzed your customer statistics, it is time to turn to your key phrases and phrases. Notice if particular key phrases are directing a selected sort of customer to your site. The extra focused the customer – that means that they find what they are on the lookout for in your web site, and even better, fill out your contact type or make a purchase order the extra useful that key phrase is.

Nonetheless, when you find a lot of visitors are being directed – or should I say misdirected – to your web site by a particular key phrase or phrase, that key phrase calls for adjustment. Key phrases are very important to bringing high quality visitors to your web site. In depth evaluation of the key phrases your visitors are searching with to come to your web site offers you a vital understanding of your customer’s wants and motivations.

Lastly, when you discover that customers are discovering your website by typing in your company name, break open the champagne! It means you have achieved a major stage of brand name recognition, and this can be a certain sign of burgeoning success.


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Making Money OnlineNiches are what the money is in. And this is where most of the internet marketing businesses crash land, because finding a niche is considered as one of the most difficult things to do.

But the fact of the matter is that finding niches that will make money is not as difficult as it sounds.

If you want to know how to find niches, then read this now. You will find out how to find a niche to make money online with information products.

Step 1: Look For A Personal Connection

You should have some kind of connection with your niche.

High personal connection basically means that you should have expertise, passion, and commitment for it. If you do not have all three of those, you will soon become bored with it and give up.

True success is about fulfillment and doing something that you believe in. This first step will help you weed out the niches that will not keep your attention in the mid to long term.

Step 2: Look For High Potential Profits

Secondly, you want to look for a niche that has a high potential for making money. The question you want to ask is – are other businesses paying for advertising for that niche? If you see other marketers consistently advertising for that niche, that means that field has the potential of making money.

Another way to find out if a product is profitable, is to do some testing. Start promoting affiliate products through pay per click advertising. If you are making some money out of it, most likely that is a profitable niche.

Step 3: Look For Low Competition

Step number 3 is to look for a niche that has a low level of competition. You can make a judgment on this by assessing marketplaces like eBay, Clickbank and online stores to see the number of competitors. If there are too many competitors, that is not a very good sign because it can take a lot more time, effort, and energy to make money in that niche.

Step 4: Pick Your Niche

You do not want to spend months looking for a niche. After a few hours of research, go ahead and pick a niche. If you spend any longer than that, then you are just wasting time.

There are a lot of extremely helpful tools like micro niche finder, which can automate the work of finding a profitable niche. This will cut out the unnecessary tasks that are otherwise associated with finding a niche and you will be able to do other more important activities while your software tool finds the niche for you.

If you want to learn how to find a niche, then go to my website and sign up for my free newsletter at http://www.NicheDictator.com.

Photograph Courtesy Angel-13


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A few days back I published a guest post at howtomakemyblog.com authored by Marko Saric. The title of the blog was “Should you put banner ads on your blog?

Have you seen a blog without a banner ad?

These days, it has become a standard to put a couple of 125×125 ads on your blogs irrespective of the fact that they are your own affiliate ads. You will find a few such ads here as well because I chose to go with the trend. These affiliate banners generated quite a few clicks and a good number of sales (about  as well (I would have paid an estimated $9,853.66, if I had placed my ads on Adwords for the lowest CPC).

How valuable are these ads? Do you think that these banner ads act as distractions to your visitors?

I first came across this debate when I read a post at one of the very established blogs. The post was very interesting and stimulated my mind to think, if I should really put those banners there.

The author had a point to say – he said that such banner ads never generated any clicks and that you never received any value in terms of paid advertisements either. This was where I thought I should evaluate the worthiness of the these ads. When I finally arrived at the above stats, I was surprised at the results.

A blog might not be getting too many advertisements requests and might not be earning a lot from their 125×125 banner ads, but it can surely help them market their affiliate products. If you gain enough exposure for these products without burning your pockets with PPC, then why not?

What is your opinion on this?

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