Why IHob’s Negative Publicity Was Actually a Good Thing & What it Teaches About Using it Positively

negative publicity

This is a guest post by one of our guest bloggers. Are you ready to sink your teeth into a new “IHob” burger? The International House of Pancakes turned their logo’s iconic “p” into a “b” in early June, fueling mass confusion as to what the pancake palace was up to. On Monday, June 11, … Read more

10 Marketing Lessons from Apple that You too can Incorporate in Your Marketing Plan

marketing lessons from apple

Do you dread opening your email inbox every morning? You’re probably inundated with unwanted marketing, right? Do you send most of it to your Trash folder as I do? Most of it’s a waste of time, right? But how do you feel if it’s a message from Apple? Despite my animosity, I’m always curious about … Read more

SEO Trends for 2018 – 8 Important Trends that You need to Keep an eye out for in 2018

seo trends of 2018

This is a guest post by one of our guest authors. In case you are running a business in the online world, it is quite likely that you are already taking advantage of the various SEO strategies. In case you are not, then you are certainly missing a lot of good things. But, in order … Read more

How to Build a Strong Brand Through Authentic Advocacy

authentic advocacy

This is a guest post by Danielle Hegedus. Less than a decade ago, if you wanted to raise the profile of your company, you’d probably embark on a pricey advertising campaign to establish a solid brand identity, making you the go-to for your area of expertise. The ability to search for a business or content … Read more

3 Digital Marketing Trends You should Watch Out for in 2018

digital marketing trends 2018

This is a sponsored post. It is hard to look at digital marketing as a new field when it has so quickly become the dominating form of marketing, but it is a very new field when you compare it to traditional marketing mediums. Since it is (relatively) new it is also rapidly evolving, with new … Read more

How to Create an Engaging Video for Your Marketing Campaign

create engaging videos for marketing

This is a post by one of our Guest Bloggers. Nowadays, when you open Facebook and scroll down your news feed you’ll find an absolute plethora of videos. ‘Tag a friend who eats like this’…cue ‘funny’ video of an eating competition. Or, ‘That feeling you get on Friday at 5pm’…cue excited man cartwheeling out of … Read more

Here’s Why Your Business won’t Thrive without using One of the many Marketing Apps

using marketing apps

Business owners, especially those who are just starting out their entrepreneurship journey, are often apprehensive about marketing. They know that they should be advertising their services and product, but the different approaches of the marketing world seem daunting to many. And of course, there are financial expenses to take care of as well. Newly launched … Read more

3 Simple Tips to Creating Engaging Content for Your Audience

create engaging content

How can we define what engaging content is; is it about fancy buzz words, being ‘on-trend’, and crossing our fingers in the hope our content will go viral? The simple answer is no. Engaging content, when it comes right down to it, is informative, relevant, inspiring, and interesting to the reader. And creating engaging content … Read more

The Best Black Friday 2017 Deal on Internet Marketing Related Products

black friday 2017 im deals

Another year and another holiday season. And when we talk about holiday season, the first thing that comes to mind is “Discounted Sales and offers”. In fact there are a lot of people who wait for this time of the year in order to shop. And it is not different with me as well. I … Read more

Top 5 Easily Fixable Web Design Mistakes that Most Businesses Make and You too Could be!

top web design mistakes

This is a guest post by one of our Guest Bloggers. You can read the guidelines to guest posting on our blog here. Website acts as a virtual representation of your company or business. Thus, having a compelling and unique website is not an option rather mandatory to survive in the present competitive marketplace. Although … Read more

Designing for the Future by Understanding the Changing Designing Needs – War of the Landing Page Builders

changing designing needs

Do you remember one primary reason why you bought the latest landing page builder? I remember mine; it was the drag and drop designing option. Yours might be different but whatever it is, it will be related to the editor or, in the way you could design and build the page. Agree or, Disagree? I … Read more

4 Simple Tips to Revamp Your Content Marketing Strategy for 2017 and Beyond

revamp content marketing

This is a guest post by one of our guest authors, Katrina Manning. There are some critics who actually believe that content marketing is a waste of time. They believe people don’t bother to read content. Except, for one thing: great content is what builds loyalty and generates a consistent following. This is called value. … Read more

Weekly Link Roundup # 24 – Content Marketing Basics to Get Better Return from Your Content Strategy

content marketing basics roundup

Content marketing seems to have a lot of things happening in there. About 2 Weeks of hibernation otherwise called as “Vacation” and back to the routine that I like the most – content generation, and I pick the topic of “content marketing” only to find about 20+ interesting topics for the weekly roundup. I had … Read more

Video Marketing – How to Use Videos to Bolster Your Internet Marketing Campaign

videos in internet marketing

This is a guest post by one of our guest authors. Please visit our write for us page to know more about how to write a guest post. Every business that wants a stake in the future has an Internet marketing plan. However, some companies still underestimate the power of video marketing. When you use … Read more

Weekly Link Roundup # 20 – How Structured and Planned Content Marketing can be a Winning Strategy

structured content marketing plan

Do you have a structured and planned content marketing strategy? The first and the foremost thing for success in content marketing is to have a well structured and planned content marketing strategy and in order to do that, there are a few different things that you will need to do and keep in mind. In … Read more