This is a guest post by one of our guest authors.
In case you are running a business in the online world, it is quite likely that you are already taking advantage of the various SEO strategies. In case you are not, then you are certainly missing a lot of good things.
But, in order to make the optimum utilization of SEO strategies, it is also important to stay updated with the latest trends.
Like we know, the techniques related to SEO are constantly evolving.
In 2018, some really effective and new SEO techniques have come up. Having a good understanding about them can take your online business to new levels.
So, let us empower your SEO skills by jotting down some of the most significant SEO trends of this year.
SEO Trends for 2018 that You need to Keep an Eye out for
Here are 8 important SEO trends for 2018 that we think you need to keep an eye out for so that you can make the most of it.
Slowly and steadily, voice search is changing how contents were created. Now, the contents created by the SEO service providers are more conversational in terms of tone.
The contents should provide answers to the questions directly. So, it would not be wrong to say that in the near future, the concept of making contents that revolve around a certain set of keyword will no longer work. The process of content creation has to be more searcher-specific.
After all, the search engines are now able to figure out contexts. This is the reason why contents that provides more relevant answers to the questions placed by the audience will win.
Useful and link-worthy content
It would not be wrong to say that engagement is going to play a big role in the field of SEO strategies. If you want to empower your SEO campaign, you have to create contents that are link-worthy as well as user-driven.
Your content should provide relevant and useful information to the online audience. In addition, the area of ‘schema’ will also get a lot of value in this year.
SSL or Secure Links
If you remember, few years back Google made an announcement that SSL (secured website certificates) have started making an influence in the ranking of websites.
Lately, it has been noticed that web browsers like Chrome are flagging websites that do not start with HTTPS. They are being flagged as highly unsafe. So, if you do not want to affect the SEO of your website, make sure to focus on this particular point.
Improved mobile site
With the passage of time, more and more online users are getting mobile. Since the demand for mobile websites is shooting up, therefore it is important for the businesses to focus on this aspect.
If you want to impress your target audience, you have to make sure that your mobile site is agile in nature. When mobile sites take too long to load, it definitely affects their search engine ranking. Hence, do not ignore this important SEO strategy.
Without any doubt, content marketing is going to stay in the near future too. The use of correct keywords and coming up with valuable information, these are the two most important aspects of content marketing in 2018. The way you market your website’s content will play an influential role in determining the SEO of your website.
So, make sure Google algorithm finds the text content of your website valuable enough. The quality as well as consistency of your website’s content has to be taken into consideration.
In this regard, you can optimize keyword strategy, hire an experienced and professional blogger, and carry out high-domain link creation strategies.
User Experience or UX
With the passage of time, Google has made its search algorithm more advanced and smarter for sure. The algorithm pays a lot of importance to the aspect of user experience. If your website is not able to satisfy the needs of the users, it might not get a better rank in the SERP. Layout, easy navigation, web page loading speed, etc. are some of the points that matter.
In order to improve the UX value of your website, you can focus on your link-building methods, provide social share buttons to the users, come up with user-specific content, provide visual-oriented layout, etc. Most importantly, do not forget to make sure that your website has excellent readability on various devices.
Long tail keywords
The scenario of keywords usage is definitely changing, and this is the reason why the SEO experts are putting more emphasis on the use of long tail keywords. These keywords comprise of three or more words. Unlike the generic keywords, the long tail keywords are more search-specific. In this way, the chances of your website getting a better rank in the SERP increase considerably.
If you want to come up with the most relevant and highly effective long tail keywords, you can make use of Google AdWords Keyword Planner; plus, you also need to focus on your USP. Moreover, you can also make use of Google auto-complete feature.
Owing to the massive rise in the number of smart phones, more and more online users are able to make use of the Google Maps. Now, the use of Google Maps has made it easier for the smart phone users to find details related to any kind of local business. They can easily collect details like address, phone numbers, etc. Hence, it has become important to focus on local SEO.
The best SEO agencies these days are giving a lot of importance to the above mentioned strategies. If you are looking for one such name then you can surely rely on the efficiency and reputation of Joel House SEO. This SEO agency knows how to make use of the best SEO tactics.
About the Author
Joel House helps small to medium businesses grow their revenues through increased search traffic. As the owner of Australia’s highest ranking SEO Agency, he has a burning desire to help small businesses with SEO that actually works. When he isn’t helping small businesses grow, he is furiously reading to stay on the cutting edge