This is a guest post by Elizabeth on outsourcing social media.You can read the guidelines for guest posting at our guest posting guidelines page.
With the increasing importance of social media to achieving critical business goals, a common question arises: how can I get it all done?
Social media for business tends to be managed in one of four ways:
- By the entrepreneur or owner herself, to a greater or lesser degree of success, along with other competing priorities. This approach is most successful when the entrepreneur genuinely enjoys this aspect of networking, or if they naturally fall into a communication field.
- By a member of the staff, often an admin or someone in marketing. This scenario is most successful when you’re dealing with a quick learner or someone who loves this space. It’s less successful when this is one of many unrelated tasks that the person manages.
- By an outsourced firm. We’ll talk about this option in depth below.
- Or simply not managed at all.
The question of whether or not to outsource your social media can best be addressed by looking at your current use of the medium and how closely it relates to your business goals. What are your most pressing business needs? To attract new clients? To create new products so that you can increase profit per customer? To let go of some customers and work only for your most profitable ones?
Whatever your goal, the next thing to explore is whether or not social media is the right channel to get you there. Generally speaking, an investment in social media can yield an immediate return in terms of the following types of goals:
- Reaching new audiences with your ideas, and building your list;
- Attracting new customers, and testing the viability of campaigns, offers, etc. to help people convert;
- Improving your ability to develop products and services based on listening to your customers;
- Increasing customer satisfaction by using social media as another channel for customer outreach;
If these goals align with your objectives, then making an investment in social media can be a great choice. Outsourcing your social media makes the most sense when considered in the context of the following questions:
- Would your social media efforts scale more quickly if you could tap into a deeper expertise, and is time sensitive to your efforts?
- Do you need some guidance on how to package your message for social media, and perhaps actual support on the content creation process?
- Are you interested in using social media as a tool to really stand out from competitors, as one of the core differentiators in your marketing tool kit?
- Is creating community a core tenet of your social media strategy, which will require engagement and ongoing monitoring?
- Are you invested in using newer or high end technology to create an interesting technological experience?
If you answered yes to two or more of these questions, it might be time to consider outsourcing your social media. If you’re casually dipping a toe into the social media sphere, an in house experiment is a perfectly rational approach. But if you’re ready to play on a bigger field, looking to outsource your social media can be a great choice.
About the Author:
Written by Elizabeth Hooper on behalf of Broadband Genie, the comparison website for mobile internet choices to better your social media connectivity.