This is a guest post by Henry on the importance of stumble upon and Pinterest.You can read the guidelines for guest posting at our guest posting guidelines page.
It may initially seem like a daunting task for a new business to develop and implement a strategy to drive traffic to its site and maximize exposure. As a business owner, you may feel like you are buying diapers for the first time for a newborn when you brainstorm strategies to drive traffic to your site – there are so many different options to choose from.
With so many social networking sites available online and more being created every day, it can be a real challenge understanding where your business should strive to establish its presence.
To make life easier for you, I will explain three essential components that your business must utilize for marketing and promotional purposes: StumbleUpon, Pinterest and Search Engine Optimization (SEO) techniques.
Before I even delve into the details, I must share the most important rule of online marketing with you: Content is king. In order to create a successful business site, it is absolutely paramount that it features high quality content that is both original and refreshing. It should be the type of content that readers may consider bookmarking or emailing to their friends. You may want to hire a top notch writer to create your site’s content.
Now let’s take a look at the three vital tools you should take advantage of to drive traffic to your business site and maximize its exposure.
Once your business website features quality articles based on the rule that “content is king,” it is time to share and disseminate this material to the billions of Internet users worldwide (an astounding 30 percent of the world’s population is online). One of the best social networking tools that can help you with this is StumbleUpon, a powerful content discovery tool that can drive massive amounts of traffic to your site.
With StumbleUpon, you can share fascinating web pages, photos and videos and connect with other users who share similar interests as you.
To promote your business website, you will want to first create a complete profile that includes your image and interests. You should then strategically share your site’s best content to other users. It is very important that you avoid falling into the trap of sharing only your site’s content because it will quickly earn you the reputation of being a self-spammer.
There are other similar content discovery sites available online, including Digg and Reddit. However, StumbleUpon is known to be more reliable and consistent than the other tools. StumbleUpon users also seem to stay longer on a site they land on in comparison to Digg and Reddit users. You should add a StumbleUpon button to your site that will work for itself almost immediately.
Pinterest is the hottest social networking phenomenon on the Internet that your business must utilize to reach 73 million users worldwide. According to Fortune magazine, Pinterest has become the fastest growing website of all time. So, what exactly is Pinterest and how did it experience some 815 percent growth over the last half of 2011?
Pinterest is a visual networking community that gives its users the opportunity to create virtual pinboards that can be organized by different categories. Users can then “pin” and “re-pin” the appealing and fascinating images and videos they find online or through other Pinterest users.
Some of the most common image themes on this networking site include fashion, beauty, home decor, food, inspirational items and hobbies.
Does any segment of your business involve items that would appeal to women? If so, you can really use Pinterest to market your products or services. Currently, 80 percent of all Pinterest users are female. Does your business provide home decor services, for example
If so, you can create a Pinterest profile for your business and follow other users and brands involved in the same niche. The next step involves creating visually appealing pins that would immediately capture the attention of Pinterest users. You can create image-based pins that showcase your products and services or before-and-after home makeover pins. You can even create video and text-based pins to share via Pinterest.
As your business develops a presence on this amazing tool, you can add a “Pin It” button to your site so that users can easily pin various items to their own boards. This will increase the likelihood of “re-pins,” essentially a way to get your brand and product out there as much as possible on Pi
SEO – Search Engine Optimization
To keep things easy for you, SEO is simply a technique used to ensure that your site ranks high on the major search engines, Google, Yahoo and Bing. In order to rank high on search engines, you must subtly integrate certain keywords or “buzz” words that Internet users are searching for within your site’s content.
However, you must avoid keyword “stuffing” since search engines are sophisticated enough to see and expose this. The Google AdWords Keyword Tool is an excellent tool you can use to compile a list of keywords that you can integrate into the articles on your site. The key is to select niche keywords that face high demand and low competition.
The combination of using StumbleUpon, Pinterest and SEO will serve as a potent strategy to market and promote your business website to the billions of Internet users worldwide.
About the Author:
Henry Lewis is an online instructor and coordinator for The College City. Henry runs his own web development business on the side and has used these three tools to promote and market his website. His site has experienced a massive surge in traffic since he implemented this strategy.