This is a guest post by Susan on alternate Social Media Networks. You can read the guidelines for guest posting at our guest posting guidelines page.
Twitter and Facebook: they’re the undisputed kings of the social media industry whose names are practically synonymous with the web. Thousands upon thousands of blog posts are dedicated to the sole purpose of getting web users to maximize their potential on Twitter and Facebook for personal gain, for sharing a blog URL, or for helping out a small business.
The huge amount of time that we dedicate to talking about these two services is stunning, considering the equally huge amount of time many of us spend on actually using them. To the few outsiders, the point seems clear: if you don’t utilize Twitter or Facebook, you risk being left behind.
But I don’t think that it’s absolutely necessary to use either service on the web in order to achieve some modicum of success. Let me explain.
Other forms of social media do exist
Believe it or not, there are countless other social media platforms out there beyond Twitter and Facebook. There are so many other options out there for the savvy web user; it just takes some effort to find them.
For example, one of the more prominent social media services on the scene is Pinterest, an invite only service (thus far) that allows the user to pin up photos, videos, text, and other media on a virtual pin board for other users to pursue at their leisure. Despite it’s simple premise, Pinterest has taken off in recent months, attracting millions of page views per month along with ample interest from companies and entrepreneurs looking to leverage the service into a marketing machine.
Tumblr is another deceptively simple but wildly popular social media tool that has done great things to link people and professionals together. So take the time to check out what else is out there; you won’t be disappointed!
Sometimes it’s better to choose targeted social media platforms
One of the drawbacks to Facebook in particular is that it appeals to such a wide and general audience. If anything, Facebook is a casual space for friends to talk to one another; it feels a little off when businesses try to make a social media pushing using the service.
If you’re in the insurance industry, for instance, Facebook might not be the most professional pathway towards networking with potential clients and customers. You would be better off networking among professionals in a social network that’s specifically targeted to your needs, like LinkedIn which caters solely to business professionals of all industries.
Targeted social media platforms will help narrow the field of users that you have to sift through—you’ll be able to find what you want faster and more efficiently.
Give the other guy a chance
Now I’m not trying to vilify Facebook or Twitter; I understand that it clearly has a real and lasting use on and beyond the web. My contention is that people just get too caught up in the social media storm to realize that there’s more to the web that these two companies that constantly vie for our attention.
Startup companies pop up every day with the intention of becoming the next big thing in social media, the thing that can redefine the online experience. Why not give them a chance to change your mind?
About the Author:
This is a guest post by Susan Wells. Susan is from insurance quote guide, she writes on topics including health/car/life insurance, mortgage, real estate.