This is a guest post on how to grow your business using social media.
With over 2 billion users worldwide, most of your prospects are already there. It plays a key role in your brand’s overall marketing strategy.
Still not convinced with Social Media?
If you are, then you are already in the game. But if for some reason you aren’t, then it’s high time you start considering Social Media for your business.
In this post we are going to show you some simple strategies to grow your business using social media.
Grow Your Business Using Social Media
Social media needs a well planned and concrete strategy, in order to be effective.
If you are a business that is trying to use social media for growth, your strategy should be in line with your business goals, such that it gives you the best ROI.
Let us look at 6 ways in which you can grow your business using social media:
Focus on Your Product Description
Your product descriptions are what will make you stand out from your competitors.
Thus, instead of describing what your product is and what it can do, it is better to add the benefits that it can bring to your potential customers.
That way, they will be more encouraged to buy.
Choose the Right Platform
There are a lot of social media platforms out there where you can share your content. Nonetheless, sharing your content through the right platform is crucial to your success.
At Voy Media Facebook Advertising Company, we always consider a client’s target market when figuring out which social channel to use. Where can we found majority of the potential buyers? How do they use the platform in terms of purchasing? How do businesses like ours (or our clients) use the platform to promote their products?
Answering these questions can help you find the right platform where you can promote your business.
Conduct Social Prospecting
Social prospecting is identifying your potential customers, engaging with them, and converting them with the help of social media.
By using the right tools like LinkedIn Navigator, it’s easy to segment your prospective customers on social media based on a specific criterion that is important to you. You can then import these contacts and look for leads through its many filters.
Participate and Engage in Relevant Groups
Instead of trying to get as many followers as possible, why not focus your efforts on people that are interested and engaged. One way to do this is to participate and engage in relevant groups on a particular social media platform.
From there, you can share your valuable expertise and experience, ask relevant questions, and engage with other group members to be able to build a relationship.
Create Compelling Visuals
In your social media posts, include a visual component as well. For instance, in Twitter’s internal data, users are more likely to engage in tweets that are more visual, like infographics, photos, videos, and GIFs.
Social images drive more action as well. More than half of millennials these days have booked travel plans or visited a restaurant because of an image or a video that a friend shared through social media.
Take Instagram, Snapchat and Pinterest, for example. These are highly visual networks.
Consistently Provide Value
Once you’ve gained a decent following and connected with the right people, one thing that you must remember is to regularly give valuable contributions. Choose the right network to focus on to avoid spreading yourself too thin.
Every post, tweet, or comment you make matters. Also, don’t disappear for long periods because it makes your audience think that you’ve already forgotten about them.
Here are ways on how you can remain active on social media:
- Don’t hesitate to share your expertise and give solutions.
- Stay focused on your prospects.
- To effectively target your content, use relevant hashtags.
- Follow your industry’s influencers to stay relevant and up to date.
If you don’t give your audience value, they will unfollow, block, or even hide your notifications.
Now you have a better understanding of the benefits social media could bring for your business. But keep in mind that not all these strategies are sure-fire ways to double your revenue in an instant. So, you must test each one, learn from it, and constantly make improvements along the way.
Author Bio :
Kevin Urrutia is the founder of Voy Media, an Advertising Agency in NYC. He helps businesses maximize the benefits of Facebook Advertising, leading to a dramatic improvement in sales, while pushing down costs. Voy Media thoroughly studies each client, and comes up with tailor-fit solutions to bring about the best results.