Business blogging is different from normal blogging. When you blog for your business, you do it deliberately to promote your business rather than just share your ideas or experiences. You will have to exercise caution so as not to over optimize your blog or under optimize where you could do better. Creating a good blog takes time and you will have to follow different strategies in order to keep it alive. Just filling your blog with posts doesn’t help achieve the results you are aiming at.
Therefore, experiment with different strategies and measure the results so that your business blog is well optimized. SEO is a continuous process and you will have to change your strategy from time to time depending on the different scenarios you face.
Posting regularly is the first step to optimize your blog. If you don’t, your readers might even forget to check your blog. As a result, you will lose your readership or you will not be able to build a strong readership. Moreover, search engine crawlers give more importance to blogs that are updated regularly than the ones which get updated once in a while. While it is important to write regularly, you should also take care not to repeat the same ideas in different blogs. Express unique ideas and address different issues within your niche.
Get Links from Authoritative Sites:
We all strive to improve ourselves. In our personal lives and in our business lives it is always a goal to get on to bigger and better things. However when you are a blogger it can really seem like an uphill battle. Everything you do, every update you create, can seem like the same old thing over and over again.
How can you fight against the stream? How can you improve your blog and make better use of your time? Well, here are some tips to make you a better blogger:
Work smarter, not harder
We have all heard the old saying, “work smarter, not harder”. That is good advice, no matter what you are talking about. It is always a good idea ...
Vlogging and promoting your products and services though an interactive social media platform is really catching up these days. Why will it not be when the visitors can form conscious opinion about your brand and the products and services it is offering? Things like live demo of the product, live interview of users and your personal note to the real time visitors act as the ‘ingredients’ the make the curry ‘social media marketing’ gain attention and reliability! Creating a video is like providing a face to your organization!
Now we wish to remark here that Youtube marketing has become a household name these days in the arena of media marketing. Let us find out the reasons behind the same.
Cost free registration
With generic TLDs becoming more popular for web developers, regular TLDs (mostly .com sites) are starting to have less influence on the internet. As a result, digital brand teams are going to have to factor in generic TLD sites (.ca, .biz, .info, etc) into their new marketing strategies. The infographic below, compliments of Wolfe Domain, demonstrates that this new form of internet is already affecting the market. Check out how.
The world of SEO is constantly evolving with new rules to follow and changes to keep track of. Many search engines have carried out algorithm updates in the last few days, notable among them, Google and Bing. Google itself has gone through over 500 changes in the last few years. In light of the fact that new updates will be coming your way, here’s how you can prepare for future algorithm updates.
Maintain a high standard
SEO is not just about the clever placement of words to get ahead on page rankings. As a site or blog owner, you must take responsibility for maintaining a high standard of content. The information on your site must be ethical and genuine and this will ...
Starting and running a small business involves so many different tasks that people often get lost in the shuffle. But without the people involved in your business, such as employees, customers and vendors, you probably wouldn’t have a business to run. As you focus on business growth, be sure to relegate some of your attention to relationship-building. To maximize your relationship-building potential and the way it can help your business, follow these five rules.Focus on Quality.Quality is indeed more important than quantity. Obviously, you want to have a large number of customers, and it’s not possible to develop a relationship with each one personally. But you can take the time to engage customers in discussion on your blog or other ...
There are literally millions of blogs on the great wide web with more being started every day, but for every blog that is started only a few are able to successfully gain a substantial foothold in the competitive field. There is no guaranteed method for making an addictive blog that will attract a lot of readers, but there are proven techniques that can increase your odds.
Graffiti Artists are Professionals Too
There are blogs about everything (maybe) from Fortune 500 companies to criminal activities. Even if your blog topic doesn’t seem professional, it should still look like it. This doesn’t equal boring, the format and scheme of the blog should match its content but still look like a real website that someone ...
Starting an email marketing campaign can help you with your leads and your business, as well as increasing your sales. Here are four of the most important metrics in email marketing, and how you can use each to your advantage to create the most successful email marketing campaigns you can.
Bounce Rate -
Bounce rate is classified two ways: soft bounce and hard bounce. Soft bounce describes any emails that were returned because of server errors or a full inbox – so outside sources for email errors. Hard bounce rate occurs when there is something wrong with your email addresses or your list.
Many analytics programs will give you both metrics, but you should focus on your hard bounce rates. A high hard bounce ...
You have already made the biggest and most important step. You have started looking for advice and researching ways to get started with email marketing. This is the one thing that so many people fail to do, and is one of the reasons why so many people fail in their attempts to create an email marketing campaign. They assume that email is free, adverts are adverts, so send some out and you will get sales back.
If it were that easy then the whole world would be doing it. You should find out about what the law has to say about email marketing. Does your state have a certain law against email marketing (Spam laws, unauthorized contact)? You should find out ...
A blog can be one of the best ways to promote you and your work. It allows you to explain what it is that you do and why you do it in a fun and engaging way. It is also a great way of driving traffic to your website, as well as encouraging people to stay on your site for longer.
To maximize the potential of your blog you need to think about SEO. Search Engine Optimization is the science of ensuring website content will increase the visibility and rankings of your site on different search engines. Say you’re writing a blog about tea. You want to make sure you appear on the first page when anyone searches for topics such ...