First and foremost, blogs – even company blogs – should provide useful and engaging content. Why? Because if you make your blog solely about selling your company and your products, you won’t find many readers willing to tune in, and there’s no point in maintaining a blog that no one is reading.
So how can you use your blog as a sales tool but still get people interested in what you have to say? Here are a few tips.
Showcase your expertise
Want to prove to people that you have the know-how to take on their account? A blog is a great way to show that you truly know your stuff. Some businesses make the mistake of shying away from sharing their knowledge, believing that if they provide it for free they will lose out on new accounts. But if you establish yourself as the go-to expert in your field, you may find that instead of seeking out clients, the clients come to you!
Educate potential clients
Do you often see people in need of your services, but they just don’t know it yet? Your blog is a good opportunity to tell people why your particular skill set or product can help them solve a problem. But here’s the thing: don’t sell your company; sell your field of expertise. For instance, if you run a graphic design firm, you can ...
It’s easy to confuse SEO – search engine optimization, and SEM – search engine marketing. Some people insist that the two functions are one and the same. While it’s true that SEO and SEM cover the same territory – online outreach to potential customers, the truth is that the two are complementary rather than identical. Savvy online merchants and brick-and-mortar business owners alike incorporate both SEO and SEM into their total online marketing mix.
SEO targets generating traffic to your website from free sources, such as search engine results. A common SEO strategy is incorporating keywords and keyword phases into your website content – terms that people who are likely to use your services would use to conduct online searches. ...
It may not always be easier to become successful in using social media for your brand, organization or business, therefore, it is recommended to get proper guidance to start working on this platform. If certain important things are kept in mind, then it is possible to obtain fruitful results. Create a strategy before planning to work on social media and act on the following guidelines:
Perform several actions
Once you have started working on the social media, you should know that it requires several actions that need to be performed one after another. You can listen, learn, measure and engage in conversations and continue to perform these actions to improve your results. The series of actions include posting, listening to feedback, measuring ...
Competitive analysis is considered common sense for anyone running a business in the online environment. However, in order to run precision tests in this regard, you need to have access to some very strong tools. The AdWords tool powered by Google is a good start, but it is not comprehensive enough to present you with the much needed information on what kind of competition you are actually facing. The following tools are considered some of the best analysis tools in SEO at the moment.
This SEO analysis tool is used by over 250,000 webmasters and it is favored by many, because it is capable of analyzing the competition for a particular keyword, including the rank of a page, as well ...
With social media becoming the newest form of marketing in the small business scene, it can be a tricky one to figure out what is best. Social Media Managers are hired to strictly run your business on social media platforms such as Twitter, Facebook, Pinterest, Yelp and Blogs.
Before you hire your social media manager take the following in to consideration:
Decide if you need one
There are going to be several telltale signs that you need to help. First is that you don’t know what a social media manager is. Chances are if you don’t know what one is, you know little about social media. Second sign that you need to hire a social media manager is that you just don’t have ...
Online reputation management is doing big business these days, delivering vital brand-enhancing services to small businesses and Fortune 500 companies alike. That businesses should be interested in shaping and controlling how they are portrayed on the Web is totally understandable; in an age of instant news access, to say nothing of Yelp reviews and online BBB complaints, online reputation management provides an invaluable wall of protection to brands of all kinds. If you think it’s just for corporations, though, you couldn’t be more wrong.
The truth is that even individuals need to watch out for how they are portrayed on the Web. Consider the ramifications of allowing your online reputation to go unchecked. You might walk into a job interview totally ...
Being an outstanding Internet Marketer is not an easy thing to do. In most of the cases people are working from their home, which is why others can easily get all the help they actually require. When you are considering network marketing or Internet Marketing top earners, you will be able to figure out different things that they actually practice to earn big and become successful. On the other hand, one vital thing you need to be abundantly clear, that the top earners find their ways to distinguish themselves from the rest of the lot.
This article will outline the 5 different ways to become an outstanding Internet marketer.
Create Your Own Identity
As there are millions of users over the world wised ...
First and foremost, I will ask you a question here, please tell me why should anyone be visiting or reading your blog?
Do you have any idea about it? Well, let me clarify your ambiguities as why someone should be reading your blog.
The primary reason why people read through a blog is to get through their problems and not to listen to anyone’s bragging at all! Yes! This is true!
Blogging has not only turned out to be the best approaches to make money over the Internet but also it has been an extremely useful platform to share your ideas, opinions as well as building your brand.Isn’t it so?
However, only a few bloggers get to succeed. Most of them normally quit blogging ...
In recent times, company marketers are trying to make the most of limited resources and marketing budgets to increase performance. This has resulted in shifting the focus to digital marketing tactics like SEO and social-media from traditional ones. The combination of both these tactics can benefit you in the form of increased social network discovery via search and attracting relevant links for improved SEO.
Combining social-media tactics with SEO insights can be helpful if you have a blue-print that identifies the target audience, measurable goals, and a strategy that sets the stage for you to execute your game plan. This article will attempt to show you how social media and SEO go hand-in-hand in marketing as well as showing you a ...
Pinterest has been a point of constant discussion these days due the kind of traffic it is generating. Every second IM product that is launched today targets Pinterest and how to make money from Pinterest.
While all this hype around Pinterest was on, there was another news of some Spammer who claimed to have made a lot of money on Pinterest using Amazon and a lot of Pinterest accounts. How far was this true is still a point of discussion and contention.
But what this did was that thousands of make money online aspirants flocked to Pinterest and started posting Amazon products onto their pinboards with their affiliate links embedded into it, thinking it will make them a lot of money. This ...