Serpstat Review – Is it a Good alternative to Ahrefs and SEMRush?

SERPStat Review detailed

Digital Marketing Specialists have a gigantic task on their hands to lead the charge in a rapidly evolving field. The rules of the game are continuously changing, and practices that once offered guaranteed successful results, and now stand redundant. It is important to stay on top of all the changes, else you could find your … Read more

4 Effective Tips to Approach an Instagram Influencer the right way

approach instagram influencers

Influencer marketing is considered an effective brand-building strategy by 92% of brands and marketers. But 25% of companies have lost money due to wrong influencer selection or ill-executed influencer outreach programs, says a recent influencer marketing report. There is no dearth of influencers for your brand to collaborate with. More than one-third of Instagram users … Read more

12 Branding Strategies Business Shouldn’t Miss Out On for more Exposure

branding strategies

What is that magical formula that allows one business to stand out from the rest? Branding is the way others see you, but you do have a big influence on the image you present to the outside world. You’ll find tons of advice on ways to brand your company and ideas for strategies to use. … Read more

How to Get Your Guest Blogging Proposal Accepted by Bloggers

guest blogging proposal

Guest blogging is a strategy for some and a hobby for others. Freelancers and businesses might use guest posting opportunities as a search engine optimization (SEO) tactic. Conversely, both independent and specialty writers might compose a piece for the sheer joy of sharing their insight.  Whatever your reason for writing and submitting a guest blog … Read more

How To Take Marketing Your Business To The Next Level

marketing your business2

When you’ve been running a small business for a while and you’re seeing agreeable – but not exceptional – sales, it can be tempting to simply keep trundling along without changing things up. This would be a mistake, however. There’s always something new you can be doing to increase your business, widen your customer base, … Read more

Social Selling Strategy: 6 Ways to Grow Your Business Using Social Media

ways to grow your business 2

This is a guest post on how to grow your business using social media. With over 2 billion users worldwide, most of your prospects are already there. It plays a key role in your brand’s overall marketing strategy. Still not convinced with Social Media? If you are, then you are already in the game. But … Read more

How to use Data to easily deliver a Personalized Marketing Response

personalized marketing response

Twenty to thirty years ago, local store owners and businesses had to keep the names of their loyal customers in mind. They had to remember their buying behavior, the type of lifestyles they had, etc. They had to implement all the data they remembered to drive a more pleasurable and welcoming service. Fast forward to … Read more

3 Simple Ways to Create a Content Upgrade in Under 15 Minutes

content upgrades

Before we talk about Content Upgrades and ways to create a content upgrade, I need to tell you this important aspect that you need to keep in mind. I just finished reading “This is Marketing” by Seth Godin. If you haven’t, then I highly recommend that you do it. Something that I realized as I … Read more

How the Inverted Pyramid Method Can Improve Social Media Content

inverted pyramid method

Social media marketing is an integral part of marketing, sales, and promotion. In today’s modern age, almost everyone is on social media, and instead of newspapers or magazines, you’ll see people’s noses stuck on mobile phone screens, staying updated about the latest issues and product releases online. Today, people disconnect to connect. As mentioned, social … Read more

A Simple Method to Design Blog Post Images that are Visually Attractive & Appealing

blog post images

What is that one thing that catches your attention when reading a blog post? Blog post images! Graphic Designers are one of the highest paid and in demand people today. And this is because of the impact that well designed images can have on people. If you still have doubts about how impactful images can … Read more

4 Key Things in Developing a Viable Instagram Video Content Strategy

instagram video content strategy

Instagram continues to be one of the most sought-after social media networking apps for entrepreneurs to advertise their brand products. These owners know that they can reach out to a large group of online targeted audience through Instagram. This is the reason why they do not hesitate to create an active profile for their businesses … Read more

How To Leverage The Power Of URL Structure For SEO?

url structure for seo

Surely, you don’t need one more SEO problem to worry about. Particularly when your websites already have hundreds of URLs. What if someone from Google called you and told you how your websites will benefit only if you would leverage the power of SEO friendly URL structure! I’m sure that will get your attention. Here’s … Read more

How to match SEO techniques with social media marketing strategies?

social media marketing strategies

This is a guest post by one of our guest bloggers, Tom Siani. One of the most common mistakes many businesses make is performing search engine optimization and social media marketing strategies separately. In fact, there are a few marketers on social media who have learned how to match the two domains well. In this … Read more

SEO or PPC: Which is Better? How to Decide Between SEO and PPC


Search engine optimization (SEO) and pay-per-click (PPC) are two widely used online marketing strategies for business. There are several benefits of running these two strategies together, but often, due to limited time and budget, marketers have to choose one of the two.  Before you can decide which of these marketing tools to use, you need … Read more