This is a guest post by Danielle Hegedus. Less than a decade ago, if you wanted to raise the profile of your company, you’d probably embark on a pricey advertising campaign to establish a solid brand identity, making you the go-to for your area of expertise. The ability to search for a business or content … Read more
This is a sponsored post. It is hard to look at digital marketing as a new field when it has so quickly become the dominating form of marketing, but it is a very new field when you compare it to traditional marketing mediums. Since it is (relatively) new it is also rapidly evolving, with new … Read more
This is a post by one of our Guest Bloggers. Nowadays, when you open Facebook and scroll down your news feed you’ll find an absolute plethora of videos. ‘Tag a friend who eats like this’…cue ‘funny’ video of an eating competition. Or, ‘That feeling you get on Friday at 5pm’…cue excited man cartwheeling out of … Read more
Business owners, especially those who are just starting out their entrepreneurship journey, are often apprehensive about marketing. They know that they should be advertising their services and product, but the different approaches of the marketing world seem daunting to many. And of course, there are financial expenses to take care of as well. Newly launched … Read more
How can we define what engaging content is; is it about fancy buzz words, being ‘on-trend’, and crossing our fingers in the hope our content will go viral? The simple answer is no. Engaging content, when it comes right down to it, is informative, relevant, inspiring, and interesting to the reader. And creating engaging content … Read more
WordPress is a blogging platform for people who are not tech savvy. There are thousands of bloggers who can afford to blog today, in spite of the fact that they do not know a single word in HTML, all thanks to WordPress and it is this simplicity that has made WordPress the most popular blogging … Read more
This is a guest post by one of our Guest Bloggers. You can read more about writing for us here. Instagram pictures have never been as bankable as they are today. So, many bloggers and content writers are upping the game in their attempt to increase followers and engagements. It’s really like a competition out … Read more
That title would have made you think that I am crazy. No surprise really! I would only be surprised if you didn’t think that way. Because it is obviously crazy for somebody to delete 52% of email subscribers. And that too, subscribers you would have built using your sweat and blood. After all list building … Read more
Email marketing can best be defined as a form of direct marketing which uses e-mail as a means of connecting to the target audience and communicating commercial messages. Broadly speaking, any email sent to either a current or potential customer can be considered to be part of email marketing. However, in its strict sense, email … Read more
Another year and another holiday season. And when we talk about holiday season, the first thing that comes to mind is “Discounted Sales and offers”. In fact there are a lot of people who wait for this time of the year in order to shop. And it is not different with me as well. I … Read more
This is a guest post by one of our Guest Bloggers. You can read the guidelines to guest posting on our blog here. Website acts as a virtual representation of your company or business. Thus, having a compelling and unique website is not an option rather mandatory to survive in the present competitive marketplace. Although … Read more
This is a post by one of our Guest Authors. You can read the guidelines on Guest posting here. One of the biggest mistakes that digital marketers can make is to try to close a sale through a cold email. Leads need to be nurtured through education, relationship building and engagement email follow ups. As … Read more
This is a guest post by one of our Guest Authors. When a search engine is aiming to rank a site, it uses various factors. Yet, the two major ones are content and backlinks. A site must thus generate fresh content often and at the same time have enough backlinks. Although stealing back links may … Read more
Social media is growing stronger by the day, and to make sure your business receives the due attention it should, your social media strategy ought to be rehashed periodically to keep pace with the changing scenarios. But what does it mean to revamp my social media strategy? Are you managing a website, a Facebook page, … Read more
This is a guest post from one of our Guest Bloggers. Please reach out to us if you wish to write for us. Creating high-quality content for your website is essential. Whether you’re a small business owner, a blogger or you represent a business, the content your website posts will be the make or break … Read more
